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About Babar Khan Javed

Babar is an advertising and marketing reporter for numerous business publications around the globe. His coverage areas include internet companies such as Rocket Internet and advertising companies such as WPP PLC. He is interested in the business of online market places and the dynamics of advertising including industry topics such how media and advertising is being transformed by technology. He can be reached at Babarkj@Gmail.com

Latest from Babar Khan Javed

1 year ago

How-To Guides

A few days ago, a former student called me up in a hushed voice. She had just given her final job interview at one of the largest software houses in Pakistan (not AXACT) and was filling out a paper form to share her info. Something was nagging at the back of her mind. Could it…

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1 year ago

Digital Living

Today TPL Holdings announced the launch of a new location tracking product, the portable P1, a hand held device that track locations with applications for – children, geo fence and learn when they have reached their destinations – drivers, know if they are under your prescribed speed limit – field teams, so their supervisors know…

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1 year ago

Stories

It’s the classic story of supply meets demand. On the one hand, Domino’s was losing its grip and brand recall among Pakistani consumers. And on the other, Pizza Hut’s GM of Operations, Ahsan Ahmed, wanted to be the Jack Welch of retail industry. In May 2012, he signed a 3 year deal and joined Domino’s as its…

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1 year ago

Business

100 Billion Dollars. That’s what the video game industry will be worth in less than 3 years. 60% of the industry revenue will come from mobile and online gaming by 2017. Much of it from Asia. The latest consoles for PlayStation and XBOX cost between 300 to 400 dollars, with the video games themselves at nearly…

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1 year ago

Education

We used LinkedIn’s filtration system to ascertain the countries, industries and companies where graduates of Pakistan’s top universities end up. The current HEC ranking can be found here, and its nonpartisan is debatable. More so because the HEC has approved numerous degree farms that create droves of graduates incapable of basic English comprehension, but also…

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1 year ago

Entrepreneurship

Autopsy.io is a site that keeps track of failed startups and why they flopped. The site lists the name of the start-up, a crux of the idea and the reason for the start-ups demise. Given the growth of start-up supporting incubators in Pakistan over the last 2 years, fueled by the proof of concepts created by Rocket…

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2 years ago

Offbeat

If housing bubble’s have taught us anything, its that real estate has a direct impact not only on home valuations, but also on a nation’s mortgage markets, home builders, real estate, home supply retail outlets and foreign banks. According to The State Bank’s Quarterly Housing Finance Review, Pakistan’s “housing units’ shortage can be estimated more than 9 million…

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2 years ago

Marketing

To counter various issues with international ad networks, some local media groups are considering creating their own. The prominent issues that publishers are trying to get around include restrictions that allow only 3 ad units on publisher sites, low CPM due to contextual irrelevance, weak city based targeting and banning sites for publishing replicated content. I reached out to Faisal…

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2 years ago

Startup

Two months ago, Jehanzeb Chaudhri of LaborForce.pk launched a localized Foodem.com replica called Mandi Express. Last week, he launched a Farm Direct category, signed on multiple vendors & cut out numerous middlemen. We met the potential disruption agents. What are the future implications of the technology you are developing? Have you considered that it could have negative consequences…

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2 years ago

Education

As social beings, we constantly use social experiences in our decision making process. So why would social media be any different? Social Media is now an essential part of doing business and is the perfect way to connect with your customers (and find the right ones) to kick-start the conversation. For B2B companies, the story is…

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PakWired.com is all about business, technology, and the startup culture in Pakistan. If you have an interest in e-commerce, telecommunications, or general business and technological advancements, you’ll love PakWired.

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