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About Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance writer, and former social media and PR consultant. She covers small business, online business, marketing, PR, social media, blogging, freelance writing, and indie publishing for a variety of online publications. She also handles copywriting and PR writing for small and online businesses. Find her on Twitter @jenn_mattern.

Latest from Jennifer Mattern

1 year ago

How-To Guides

Consider learning how to write a white paper if you’re looking to improve your content marketing efforts. White papers, like other long-form content marketing pieces such as case studies and e-books, have the potential to influence people not through flashy sales copy but through informative content. Simply put, you open people up to your marketing…

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2 years ago

Business

Do you want to start your own company? Rise the ranks in the corporate world? Pursue an MBA? If any of those plans sound appealing to you, you might want to look into business schools that can teach you the skills you want and introduce you to the professional network you need. To point you…

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2 years ago

Entrepreneurship

Do you long to be your own boss? Would you love to work from home, at least most of the time? Would you like to be in control of your own financial destiny rather than constantly making a buck for someone else? If so, the idea of a home-based business might appeal to you. If…

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2 years ago

Digital Living

Are you a webmaster? Are you a freelancer? Do you run a home business? Has anyone ever heard what you do for a living and told you to “get a real job?” Oh, how that used to piss me off! Don’t people understand that working for yourself and working from home still have one key…

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2 years ago

Business

WordPress is a popular blog platform. But did you know you can run other non-blog websites using WordPress too? You’ve probably seen some of these already, especially when magazine-style WordPress themes became popular. But creative theme and plugin developers have made it easier than ever to use WordPress as a comprehensive content management system (CMS)…

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2 years ago

Digital Living

Not all blogs are created with the intention of making money. But blogging can be lucrative. If you want to make money from your blog, have you figured out a monetization strategy yet? Some bloggers worry that making money could drive away some readers or make people question their integrity. And if you go about…

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2 years ago

Digital Living

Would you like to become a “professional blogger?” Would you just like to earn enough income to support your blog — pay for hosting and a domain name for example? If you’re like a lot of people who want to make money blogging, you’ve probably thought about tossing ads up on your site to do…

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