Ephlux Insights is a website and magazine which is providing information on new developments and best practices in the tech and business industries. It “is contributing to the knowledge economy, especially on the work of academics, business leaders and technologists towards enhancing the customer experience across industries.”
Ephlux Insights posts articles and reports on various issues including management strategies, innovative business practices, how fresh graduates can break into these fields, new and emerging research, and many other topics relating broadly to developments in and insights on business, technology, and leadership.
Their mission is to “disseminate best practices, case studies, functional research and innovative ideas to empower future leaders with a mindset that capitalizes on the opportunities generated by rapid organizational, technological and societal change.”
Ephlux Insights also has a section of their website devoted to interviewing leading industry specialists, focusing on their work and experiences, as well as discussing new developments in their fields. This is a segment of the image augmentation portion of one of the packages that Ephlux Insights offers to businesses.
Describing this process, Babar Khan CMO stated in an interview: “Because we are in our start-up phase, most customers have opted for the video interview component of our 10-point corporate branding package as a test run and have found success in the form of leads and interest from investors. Our most comprehensive client project has been with Hong Kong based mobile tech company MULTICHANNEL Group, headed by Dmitry Fedotov; who opted for a video interview, media imagery, placements for speaking engagements and contributing thought leadership to the online portal.”
Ephlux
Ephlux Insights is an affiliate of Ephlux, which is a company that provides technological support and consulting services for various major companies. They “specialize in designing and developing mobile applications, social media marketing solutions and web applications.” They also work specifically on digital marketing and enterprise applications. They have worked with several high profile and large-scale companies, such as Disney Parks, Philips, and Caesar’s Palace, among others.
Their overall mission is the provision of “premium-quality and agile management, technology and marketing services that help our customers, employees and partners become and remain the leaders of change.”
Ephlux has offices in the United Kingdom, Pakistan, and Canada, and in the United States of America. It has allies and affiliates in more regions around the world, including the Middle East, particularly in the UAE.
Who Is Behind Ephlux Insights?
The face behind Ephlux Insights is Babar Khan (@babarkj). He has been working with Ephlux as an Entrepreneur in Residence. He has also worked to start Ephlux Insights and is in charge of this. Describing his work as Entrepreneur in Residence, he wrote on his profile: “I am currently building a team of industry columnists, lead/traffic generators, digital marketers and web analytic experts.”
Working as a Chief Monitoring Officer, his job has been to “help craft something from the ground up and work closely and creatively with all departments within Ephlux offices in USA and Pakistan.” Alongside this, he describes that they “also work closely with the talent acquisition team to ensure Ephlux is attending the right events, conferences and schools for optimal talent acquisition as well as ensuring each project launched is strategically placed to attract the desired types of talent i.e. with an entrepreneurial mindset.”
Babar Khan’s previous experiences have involved founding a digital marketing startup, and working with The World Bank. In his business practices, Babar Khan is a follower of the ‘Lean Methodology’ approach, which he has used to inform his work.
Advice To Start-ups
Speaking about the start-up culture that has been booming in Pakistan of late, Babar Khan in an interview for Technology Times, had some advice to offer based on his own experiences in starting and managing a business.
He stated: “If you are going to do something, first get the stakeholders in your life on the same page and understand that there will be long days in the sun for product testing or research and long nights pouring over usage cases & data analysis on where the product or service was flawed. Expect to sacrifice plenty but know this – you will initially earn less than the amount you work then boom out of nowhere one day you will earn more than you work.That is the reward of perseverance, and it is the key difference between those who build their dreams and those hired to build.”
Connect With Ephlux Insights
Leave a Reply
This site uses Akismet to reduce spam. Learn how your comment data is processed.
