Have you ever wondered why does a kid (3-7 years) irritate his parents so much at the time of having lunch or supper? Well it is because of the presentation of the food. Parents, especially mothers, have become really particular about the demonstration of the food while serving to their kids. That is the reason why kids prefer to happily consume nuggets that are animal-shaped rather than simple ordinary chicken nuggets.
Point being, everyone loves variation. So do the kids. There are so many brands currently operating in Pakistan but Pepsi is one such brand that identifies the needs of its valuable users, grabs it with both hands and works on it to execute it later. Their recent #ExcitingAbhi campaign that they recently did on Twitter with a doodling activity which was a massive hit. Although the campaign was not designed for kids but mothers can take a great leaf out of the promotion to do something very similar in order to attain the attention of their kids towards healthy food.
When it comes to creating new ideas for brand campaigns, Pepsi Pakistan got to be on the top of the list. They never cease to amaze people with their imaginative promotions. Across all digital platforms, the campaign resulted in massive user engagement and it really excites the people of Pakistan who are actively participating on different digital media platforms.
Pakistanis are a food loving nation without an iota of doubt. So with Pepsi #ExcitingAbhi campaign, it encouraged the Twitter audiences with an interactive real time activity which is definitely a first for any brand in Pakistan. Not only this, Pepsi also brought on board one of the most significant online artists, Shahzaib Hussain, to participate with the Pepsi audience.
What was more exciting about this campaign that the brand involved the Twitter audience to share exclusive pictures of their meals and in return Pepsi promptly responded with the cool doodled and Pepsified version of the meal. It brought excitement among the users and why not as Pepsi made sure to make it #ExcitingAbhi. Fans started to admire Pepsi even more, understandably so.
Unsurprisingly, Pepsi’s #ExcitingAbhi campaign was a top trend across Pakistan later on. Statistically the campaign achieved a whopping 23 million impressions during the activity and it was loved by fans. In case you missed it, here’s what happened while the activity was on:
We just made your Food #ExcitingAbhi with Pepsi ;) @MFuntastic pic.twitter.com/iTtglIVKti
— Pepsi Pakistan (@pepsipakistan) November 12, 2015
Instead of just having a pizza, enjoy a Bonfire on pizza ;) #ExcitingAbhi @RehabQF pic.twitter.com/hR8NnjQzyJ — Pepsi Pakistan (@pepsipakistan) November 12, 2015
No meal can remain boring with Pepsi @iFia_ We just made your meal #ExcitingAbhi :D pic.twitter.com/VNTa0wzhlH
— Pepsi Pakistan (@pepsipakistan) November 12, 2015
DISCLOSURE: This post was sponsored by Pepsi.
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