Branding

Google Rebrands Webmaster Tools to Search Console

Google Rebrands Webmaster Tools to Search ConsoleGoogle Rebrands Webmaster Tools to Search Console

‘Google Webmaster tools’ is a must-use online service for webmasters, bloggers, marketers, web developers, and SEO experts. It’s been one of the essential tools of SEO arsenal for the web professionals. Google Webmaster tools account has helped everyone to extend the reach of the websites in the search results and to understand the search algorithms to get ranked well in the google search index.

Google has been pretty dominant in the search business. Not only it is ranked as number one search engine in the world, but also known for its ever-evolving web indexing, ranking, and search metrics—Whether it’s Google Analytics or Google Webmaster tools, Google has provided the opportunities which haven’t seen elsewhere.

Now, Google revamps Webmaster tools platform, however, nothing is being scrapped, but Pakwired understands from Official Google Webmaster Blog’s recent blog post that Google is keen to improve the platform, and renaming the brand name is a step forward towards that goal.

Webmaster tools will be turned to Search Console—Google vows to keep the utility of Webmaster tools intact to keep webmasters and web professionals remained in line to use the very same product in the future.

 “We’re looking forward to an exciting future with Google Search Console, and hope to see users of all types—including webmasters”, says Michael Fink, Product Manager Google Search Console.

Checklist of this Transition: Webmaster to Search Console

Take a look at the checklist of possibilities and doubts that might be causing the trouble to many of the web professionals:

– Is any feature of Webmaster tools being killed?

New features in the Search Console will be the perk of this update – but, what happens if Google didn’t announce the feature which is going to be ended (if there is)…

This is something which might tickle in every webmasters’ mind after reading this story. Although, it’s not yet confirmed that there would be some eliminations of features, but if this happens, you might be losing one of the features of webmaster tools.

– Will Search Console be a Google Analytics Alternative?

What happens to Google Analytics? Did you think once about the future of Google Analytics  as you heard the new name of Webmaster tools?

Many of us could be highly relying on the Google Analytics – It provides you real-time traffic information to much more than traffic stats. Business owners, webmasters, and bloggers regularly check their website statistics on Google Analytics.

– Are new features coming into this platform?

This might be bit surprising – What if nothing bad happens to the both of the existing platforms?

Google just brings Search Console as an advanced level Webmaster tools which seemingly looks like the real story behind the scene. Maybe Google Analytics remains the same as a separate platform whereas Search Console turns out to be a different tool for website owners and bloggers.

Your Part

Do you think Google would bring Search Console as an upgraded and improved edition of Google Webmaster tools?

What else do you think about upcoming Search Console product of Google?

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