During the last decade, social media marketing has come a long way.
Back then the online ‘survival of the fittest’ strategy only required establishing a presence that would spread organically.
With a third of the global population – roughly 2.34 billion people – now active at social media, it has become increasingly difficult to be a relevant creator of content.
The two key factors affecting how brands communicate with their target audience revolve around:
- Diminishing attention span of the content consumer;
- Ever-evolving social media landscape.
Brands are now spending $$$s just to compete for a few seconds of their audience’s attention.
In words of Rand Fishkin, Founder of Moz:
“The deficit of attention means content creators and social marketers will need to be massively more unique, more valuable, and earn more loyalty from their audiences in order to maintain or grow their presences.”
Currently, for any business striving for excellence at any social media platform, the only workable piece of advice is to improve upon the quality of content they put out, and to be watchful about how they spend their limited resources.
With newsfeed algorithms across platforms constantly changing, with channels flourishing and failing, the successful businesses will be the ones that keep their focus relentlessly on the people they’re trying to reach.
This is where Social Champ comes to work.
Inspired by Guy Kawasaki and Peg Fitzpatrick‘s “The Art of Social Media“, a Karachi-based coding team comprising of Sameer Ahmed Khan, Zohaib Ahmed Shakir & Shakir Ghani set out to utilize the proven strategy of The Art of Repeating. This is from where the idea of Social Champ began sprouting its roots.
Kawasaki, author, speaker, former chief evangelist for Apple and currently working with Canva, created The Art of Social Media—as the one essential guide to help businesses find the maximum ROI against their time, effort, and money spent at social media.
By means of Social Champ, Khan & his team put Kawasaki’s theories to practice and brought forth the perfect social media tool to build your social media foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
So, what is Social Champ?
Social Champ is a social media scheduling tool designed specifically for result oriented individuals/businesses to reach a greater audience and to share quality content in a simpler manner. It is the only content scheduling tool available with the functionality of automated republishing content.
Looking to fill gaps in other popular social applications, social media sharing app, Social Champ is touted as a one stop solution for content producers and other organizations looking to expand their reach.
“If you posted stories only once, you’d lose 75% of the traffic you could get”
If you’re someone comfortable with broadcasting the same static content across each and every social channel, you probably wouldn’t bother about content visibility. However, the bar is raised if you’re an immersive content producer!
To grab the attention of the content consumer, and to make sure that your content: text, photo, video, gif— all be consumed by all your target audience, you need to post your messages multiple times.
Social Champ, with a crisp and clean design, schedules your posts for recurring posting at multiple social platforms. This is where Social Champ trumps the content scheduling giant HootSuite, and enables you to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
How does Social Champ work for you?
No one explains the power of visibility better than Steuart Henderson Britt:
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”
With ever-evolving homefeeds & timelines, and audience spread across multiple time-zones, it is only natural that a certain percentage of your target audience shall always be missing your posts if you make your posts only once.
As per Social Champ, if your post appears only once, you’ll lose at least 75% of the potential views your post could have. Within Social Champ, Facebook, Twitter, Google+ or LinkedIn posts can be scheduled to take advantage of timing and republished as often as you decide as per your audience demographics.
The Chrome extension that can be downloaded, allows you to interact with Social Champ right from the browser while on other web pages.
In addition, the Image Extraction feature makes it supremely convenient to add images to Pinterest and other social platforms from wherever you are on the web.
Screenshot of the Chrome extension’s quick & easy image sharing
Kawasaki has been all praise for Social Champ in his presentation titled “How to Audit Your Personal Marketing”. The content management tool also received a big shout out at the “Social Media Marketing World” conference held in San Diego earlier this year.
When approached for his statement, Kawasaki offered:
“Social Champ is the tool that I use the most for my social-media efforts. It’s the cleanest and most efficient tool that I’ve found.”
Founded in 2016 and included in Microsoft’s BizSpark program, Social Champ has over 1500 users, who have served 45,000+ posts on social media with average user growth of 190% per month.
Strengths offered by Social Champ make quite an impressive package.
Engagement
With the ability to manage all your social networks, scheduling content for future publishing, and automating the frequency of republishing, Social Champ gives you a wide scope of your social media activity.
Increased Reach
Social Champ proudly claims to have helped brands increase their audience reach by 75% with the help of their auto repeat feature of content scheduling. The auto republishing functionality helps brands capture their audience’s attention.
You can evaluate the traction of the same post at multiple times
“The above screenshot is from a tweet repeated multiple times, you can see that each tweet got an average of 70 clicks. If a person doesn’t repeat their message, they miss their audience which is on Twitter at different hours. Ideally, we recommend to repeat a tweet 3 times, every 8 hours.”
– Sameer Ahmed Khan, Co-founder & CEO of the Social Champ
Metrics
With Social Champ analytics you get an in-depth view of how well your social media efforts are being received, and how well each repetition is doing at different timings of the day.
With a statistically backed insight into the hits & misses of your content strategy you could sharpen your marketing messages and target prospective clients better by republishing content as per their time-zones. Posts that receive little attention can be revised or re-purposed as well to better fit your marketing strategy.
Tiered Pricing
Social Champ’s introductory membership is free of cost. This tier supports 2 social media profiles with 12 posts per profile.
In the paid tiers you could avail corresponding count of posts for certain number of social media profiles. You could choose buying any plan that suits your business needs the best, e.g., 25 profiles with 1,000 posts per profile, 50 profiles with 1,500 posts per profile, & 100 social media profiles with 2,000 posts per profile per month, respectively.
Content Suggestions
Social Champ allows users to search for quality content and add it to their collections within the platform. This functionality makes it super convenient to stay updated and share stories on social media. The latest stories from your favorite quality content sources, say PakWired.com, are all available as curated content suggestions and instantly shared at social media platforms of your choice.
When contacted and asked about Social Champ’s future plans, Sameer Ahmed Khan shared:
“Our vision is to have one platform that is truly focused on providing one value, which is to make scheduling smart, easy and to save the time of social media managers.”
In a wildly unpredictable social media scene, a solid platform with easy-to-use features that can help the busy marketer excel at their job is always welcome!
Do share with us if you’ve used the this content scheduling tool, and want your feedback to be made a part of the next app update.
