Branding
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How to Level Up Your Skills and Build a Professional Brand at the Same Time
To make it as a freelancer, you need a tool-set of skills that can be packaged as services and presented to potential...
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Top 4 Ways for Increasing Brand Awareness [Case Studies Included]
Ever wondered when you’re ordering a drink at a fast-food restaurant, you ask for a coke instead of cola? Or even when...
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Affordable Logo Design Tools for Small Businesses
Creating a brand can sometimes be as difficult as setting up the business itself. After all, there are a number of things...
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Organizing Your Business Portfolio to Build Credibility In Pakistan
Organizing your business portfolio is one of the surefire ways to build credibility and ease your way into the Pakistan market. Your...
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Incorporating Your Startup Social Media Marketing Tasks into a Day’s Plan
You know that you should do some social media marketing (SMM) tasks every day. That is what all the experts say is...
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The Sultan of Swing Claims a New Throne As Careem CEO
Careem has a new CEO. The star of Pakistan, Wasim Akram has assumed an honorary position as the Chief Executive Officer this...
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3 Important Elements in Building a Lasting Brand
When thinking of brands we tend to focus on the multinational companies by default. However, it’s important to remember, no matter what...
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Harnessing the Power of Facebook Ads – Part Two: Understanding the Basics Continued
Facebook ads is a powerful platform used to market to customers through the social network. Pakistan has adopted this platform due to...
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Digital Marketing 101
Running a business is stressful enough without having to worry about growing it. Needless to say you can’t scale your business without...
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5 Ways Your Brand Identity Is in Trouble (and How to Fix It)
Big businesses have teams of people working on brand identity, and sometimes they still get themselves into pickles when it comes to...
