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How-To Guides

2 months ago

How-To Guides

How well are your social media adverts converting? If they’re not performing as you’d hoped, it’s probably about time you took some time to split test some of them to see how you can improve them. If it’s been a long time since you did split tests or you’ve never done them at all, this…

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2 months ago

Analysis

Building brand loyalty amongst customers is a tricky business and one that proves to be tricky at best. However, when we talk about building loyalty in the millennial generation and generation Z, brands seem to have their work cut out for them. The most difficult thing about catering to these generations is the fact that…

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2 months ago

How-To Guides

This is the era of advanced information technology and high speed internet connections. Everyone can find information on virtually anything. We can access tons of volumes of scientific information; meanwhile we can learn how to make delicious recipes, how to dress up and much more.  1. This or That Sometimes we don’t correctly remember the…

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3 months ago

How-To Guides

PPCs are one of the fastest ways to be seen by your target audience. However, as its name suggests, you have to shell out some money for this to happen. PPC may be fast, but it may require you a good amount of money. However, is this really the case? No, not really. You don’t…

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4 months ago

How-To Guides

When a customer has a complaint to make or an issue with your company, they will often use social media to get their point across. A lot of brands genuinely believe that they are doing a great job in responding to these kind of messages but according to research, less than 10 percent are actually…

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7 months ago

How-To Guides

Promoting your start-up in a new market is very easy if you get it well from the start. As easy as it is, you still have to be very careful on the methods you use in promoting your business. If not, your marketing campaigns will not convert into sales. When I started my fast moving…

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8 months ago

How-To Guides

This infographic serves as the ultimate guide to get you up and going in the t-shirts business field. It explores all the options available for the new entrepreneur as well as seasoned business owners. Courtesy of:  wunderlabel.

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9 months ago

How-To Guides

When I was at a corporate IT job, I kept wondering: What are all these people doing? Many people were on the phone. Or were already outdated by new software systems. The corporation wouldn’t fire them until much later. When layoffs were mandated. But they were mandated. And they lost their jobs. And now I…

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9 months ago

Digital Living

LinkedIn is an extremely powerful tool when it comes to generating leads. Businesses of all sizes use it to their advantage. As a business owner, you need to ensure a sustainable inflow of clients in to generate revenue and if used correctly, LinkedIn can help you to do exactly that. The core of LinkedIn marketing…

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1 year ago

How-To Guides

Corporate Leadership’s Innovation Outpost Decision Process Today, large companies are creating Innovation Outposts in Innovation Clusters like Silicon Valley in order to tap into the clusters’ innovation ecosystems. These corporate Innovation Outposts monitor Silicon Valley for new innovative technologies and/or companies (as emerging threats or potential tools for disruption) and then take advantage of these innovations by…

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