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Social Media

2 weeks ago

Analysis

So what’s your answer? Let’s keep you waiting and I’ll disclose my answer later on. Since you’ve clicked on this article, it means that you would like to know what it is. Let’s analyze what LinkedIn is all about. It’s a professional networking portal where you can easily find all the key decision makers. You…

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3 weeks ago

Social Media

Facebook recently made some updates to its branded content policies, which we previously covered, but we wanted to clear up some confusion and make one thing very clear. You need to have a verified Facebook Page in order to post branded content. Verified pages are those pages with the blue badge. If you do not…

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4 weeks ago

Marketing

Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such as WhatsApp, Facebook Messenger, WeChat, Viber, and others. With the ubiquity of chat apps, it’s no surprise marketers are exploring ways to connect with their audiences. But the question is, how should you jump on the WhatsApp marketing brandwagon (pun…

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1 month ago

Analysis

Social media is saturating increasingly. With its identity as an easy, efficient way to build your brand and develop connections with the consumers, there’s no way you can ignore the power of it. As per DMR’s stats reports Facebook and Youtube exceed one billion users, each. Linkedin, Instagram, Twitter and Google Plus are all counting…

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2 months ago

Social Media

LinkedIn, the fastest growing professional network in the world has around 414 million members. For businesses, it is an ideal place to find their potential audience. It has everything that your business can ask for: from prospects to customers; industry experts to influencers. All you need to do is to plan before you just jump into the ocean. Your objective should be very clear. If…

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2 months ago

News

Despite its struggles, Twitter has managed to survive for 10 years. After the CEO change when Dick Costolo was replaced by co-founder and formerly ousted CEO, Jack Dorsey, Twitter had a complete transformation.. More than 300 million people use Twitter today and it brings about $2 billion in revenue each year. But the growth is slowing down,…

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3 months ago

Social Media

Bring me 1 million likes for me or do $1 million in sales for me and I give you $100 to spend on advertising. If you’re not able to do that, you’re a loser. Ever heard such rubbish from clients? If you work in online advertising, it’s what you hear every other day. What many…

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3 months ago

Opinion

“From Saba, the woman in my film who remarkably survived an honor killing and shared her story, to Sheila Nevins and Lisa Heller from HBO, to Tina Brown, who supported me from day one. To the men who champion women, like Geof Bartz in my film, who’s edited the film, to Asad Faruqi, to my…

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3 months ago

Business

This is something to talk about ladies and gentlemen. Uber is going to launch its service in Pakistan very soon. Initially the plans include a launch of service from Lahore followed by expansion in to other major cities across the country. Uber, what’s that? Well unless you have been living under a rock for the…

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3 months ago

Social Media

How do you feel when you see something scary? How do you feel when you are mad at something? How do you feel when you experience something sad? These are only a few of the many emotions experienced by humans.  But Facebook gave us only ‘LIKE!’ right? Not anymore! Now, you’ve got five new emoticons…

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