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Social Media

2 months ago

Analysis

Cooking is one of those arts that is timeless-mainly because hunger never goes out of style. Sure, we see a good amount of innovation in the kitchen from time to time but when it comes to serving and eating, everything’s pretty much the same as it always was. Right? Wrong, actually. From the way they…

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2 months ago

How-To Guides

How well are your social media adverts converting? If they’re not performing as you’d hoped, it’s probably about time you took some time to split test some of them to see how you can improve them. If it’s been a long time since you did split tests or you’ve never done them at all, this…

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2 months ago

News

It is literally hard to suspend an account of CEOs on Facebook and Twitter, isn’t it? It is NOT actually. In a latest revelation today, the account of Twitter’s founder and CEO, Jack Dorsey was suspended. This is not the first time Twitter, or, for that matter Facebook or any other platform has come into…

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2 months ago

Analysis

Going through Twitter’s latest mute feature update, and observing the background proceedings leading to it, I realized how Twitter is at the end of its rope! It was in February 2015 that Verge had released a sensational report about Twitter’s chronic problems with harassment and abuse and how trolls are costing Twitter users. The report quoted an…

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2 months ago

Analysis

Building brand loyalty amongst customers is a tricky business and one that proves to be tricky at best. However, when we talk about building loyalty in the millennial generation and generation Z, brands seem to have their work cut out for them. The most difficult thing about catering to these generations is the fact that…

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2 months ago

News

Both Google and Facebook are facing heavy criticism for widely-shared false news stories that helped spread misinformation about the US presidential candidates. Criticism of Google and Facebook over the Election Google announced on Monday a policy that restricts its ads from being placed on fictitious news websites as tensions grown high about the mounting trend…

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2 months ago

Digital Living

When Facebook introduced Instant Articles earlier this year, a lot of brands were very keen to jump on the bandwagon as soon as it rolled out to them. If you’ve not already tried it out, you might be wondering if it’s worth the effort now that the dust has had chance to settle. Here’s what…

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2 months ago

Social Media

In a sense, the success of a presidential campaign’s social media team is easy to measure. It can be counted in votes. What that’s meant for the Clinton campaign is a focus on essential tactics such as “capturing email addresses to raise money over time, and targeting persuadable voters in battleground states with the right…

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3 months ago

Social Media

Does Social Media Affect SEO? A lot of factors can influence your SEO strategy but should social media be one of them? There has been a lot of debate around this in recent years, ever since Google confirmed that they don’t use social signals as a ranking factor. But does that mean that social media…

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3 months ago

Apps

During the last decade, social media marketing has come a long way. Back then the online ‘survival of the fittest’ strategy only required establishing a presence that would spread organically. With a third of the global population – roughly 2.34 billion people – now active at social media, it has become increasingly difficult to be a…

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