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7Up is one of the major soft drink brands in Pakistan. The love for the 7Up drink among various individuals from different walks of life is just astonishing. Any spicy and chilli meal without a bottle of 7Up is an incomplete meal. 7Up refreshes your inner system and brings about much needed energy along with giving a revitalizing sense. 7Up unites the foodies in the country and it can be safely said that 7Up is the traditional foodie brand in Pakistan.

There are certain demands and likes of individuals since everyone has got their own taste. 7Up on the other hand fathoms the distinguished needs of everyone and planned to present a platform where all of them can have their taste buds appeased with a refreshing 7Up drink.

And it happened. 7Up, which is also an official drink for foodies across the country, recently organized a #FoodiesWithoutBorders event in Lahore where foodies came in from all over the country. Primarily, the agenda was to unite the foodies from the country under one roof. The exclusive event was centered on only one thing and that was food.

To make the event successful, which it was, 7Up brought about 21 vendors into single platform #FoodiesWithoutBorders. 7 vendors were invited from the city of lights, Karachi while Peshawar had 6 authentic vendors at the event. 8 of the vendors were from Lahore and the objective of this activity was to serve varied food to all the foodies so that they can come across plenty of dishes that also depicted diverse culture at a single event. Following is the list of vendors from 3 major cities of Pakistan:

Karachi

1- 7Up Limka
2- Burns Road Bun Kebab
3- Chullu Kebab
4- Karachi Biryani
5- Karachi Haleem
6- Liaquatabad Pani Puree and Dahi Baray
7- Merathi Dhaga Kebab

Lahore

1- 7Up Doodh Soda
2- Arif Chatkhara House
3- Bhaiya Kebab
4- Cheeka Chikker Chaney
5- Kaka Gurda Champ
6- Phajjey ke Paaye
7- Waris Nihari
8- Zakir Tikka

Peshawar

1- Allahuddin Chapal Kebab
2- Maalga Goat Sajji
3- Maalga Namkeen Rosh
4- Namak Mandi, Kabuli Pulao
5- Peshawari Charsi Tikka
6- Peshawari Seekh Kebab

All the expenses of these vendors were covered by 7Up. Prior to serving the food, there was aroma of Tikkas, Kebabs, Biryani etc which was really tempting for the audience who were finding it too difficult to wait to fill their plates with just about everything along with a 7Up.

As if this was not enough. There was a surprising and a wow factor at the event when a team of 21 stars walked into the center. The likes of Ahmed Ali Butt, Cybil J. Chaudhry, Amanat Ali, Noor and Munib Nawaz turned a foodie event into star-studded event through their presence. This was the objective of 7Up too and that is the reason why #FoodiesWithoutBorders event was organized.

Moreover, the celebrities also expressed their love for the food in an unusual manner that you would only adore. A first-of-its-kind video booth was also organized and placed by 7Up where celebrities articulated the passion for food. You can have a crack at the video here.

By conducting #FoodiesWithoutBorders event, 7Up has set a very high standard for its competitors. Not only this, the notion of bringing all the foodies and vendors from different cities under one roof is also commendable. This activity will tempt others to follow the pattern but it can be safely said that it wouldn’t matter much as 7Up has already become the trend-setter in the country by hosting a massive event.