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4 days ago

Analysis

Do you know what’s the most brilliant thing about the power of tradition? It survives. It survives the tyranny of age, and the shift of regimes. It survives. It thrives, and travels, and provides us with gist of its observations spanning over centuries, encompassed in the form of adages. One of them popping in my…

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4 days ago

News

In a potential move that could bolster revenue for the social media service, Twitter is reportedly considering the rollout of a paid subscription service for power users. While the company may still be several months off from launching such a service, information seen by a number of users this week suggests it’s interested in creating a “premium…

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5 days ago

Interviews

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Recognized as a columnist, historian and cultural critic, Nadeem Farooq Paracha is a well known media personality. His satire, knack for details, and an unapologetic liberal democratic leaning, all contribute in making him one of the most read journalists in Pakistan. Recently we conducted an interview with NFP, as he is frequently called, over the scope…

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6 days ago

Marketing

Are we really in control of our buying habits? Or are we being tricked into buying products we don’t really need? It’s easy to think when entering a store (online or offline) that we will come out again with exactly what we planned to buy. But the reality is often somewhat different. We go to…

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7 days ago

Digital Living

The most popular social network in the world launched its IPO less than four years ago, today it is worth $325 billion. FACEBOOK has defied even optimists’ projections of how big the 12-year-old firm could one day become. Today the company’s flagship social network claims 1.6 billion users, around a billion of whom log on…

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2 weeks ago

Digital Living

Remember when the internet became accessible for everyone and businesses started realizing how important their online presence was going to be? Apparently the online business world did not take a break from evolving even further, and this time it has come up with chatbots! That’s right. Chatbots are the new black in the world of…

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2 weeks ago

Digital Living

A fake facial recognition app that claimed to be able to identify strangers from a photograph has turned out to be a publicity stunt. Facezam claimed it could identify people by matching a photo of them with their Facebook profile. It was claimed that all users had to do is take a picture of someone on the street and run it through the…

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2 weeks ago

Digital Living

When the topic of downloading YouTube videos comes up, there’s a side subject that must be broached: Is it legal? When it comes to copyright, as long as you’re downloading a video for your own personal offline use, you’re probably okay. It’s more black and white when you consider Google’s terms of service for YouTube,…

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3 weeks ago

Social Media

If you’re in charge of your brand’s social media activities, you may also be asked to report back on how well it’s working and what return you’re getting from investing in it. With so many metrics available to you, how do you decide which ones are actually useful for seeing how social media is affecting…

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3 weeks ago

Announcements

In a first of its kind development, WhatsApp – the popular messaging app owned by Facebook and used by 1.2 billion people, is working on a service that would let businesses interact directly with the app users. According to the project communications, Reuters reported, the tests are being conducted with a handful of companies that are a part of…

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