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Social Media

3 months ago

Analysis

Going through Twitter’s latest mute feature update, and observing the background proceedings leading to it, I realized how Twitter is at the end of its rope! It was in February 2015 that Verge had released a sensational report about Twitter’s chronic problems with harassment and abuse and how trolls are costing Twitter users. The report quoted an…

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3 months ago

Analysis

Building brand loyalty amongst customers is a tricky business and one that proves to be tricky at best. However, when we talk about building loyalty in the millennial generation and generation Z, brands seem to have their work cut out for them. The most difficult thing about catering to these generations is the fact that…

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4 months ago

News

Both Google and Facebook are facing heavy criticism for widely-shared false news stories that helped spread misinformation about the US presidential candidates. Criticism of Google and Facebook over the Election Google announced on Monday a policy that restricts its ads from being placed on fictitious news websites as tensions grown high about the mounting trend…

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4 months ago

Digital Living

When Facebook introduced Instant Articles earlier this year, a lot of brands were very keen to jump on the bandwagon as soon as it rolled out to them. If you’ve not already tried it out, you might be wondering if it’s worth the effort now that the dust has had chance to settle. Here’s what…

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4 months ago

Social Media

In a sense, the success of a presidential campaign’s social media team is easy to measure. It can be counted in votes. What that’s meant for the Clinton campaign is a focus on essential tactics such as “capturing email addresses to raise money over time, and targeting persuadable voters in battleground states with the right…

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4 months ago

Social Media

Does Social Media Affect SEO? A lot of factors can influence your SEO strategy but should social media be one of them? There has been a lot of debate around this in recent years, ever since Google confirmed that they don’t use social signals as a ranking factor. But does that mean that social media…

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4 months ago

Apps

During the last decade, social media marketing has come a long way. Back then the online ‘survival of the fittest’ strategy only required establishing a presence that would spread organically. With a third of the global population – roughly 2.34 billion people – now active at social media, it has become increasingly difficult to be a…

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4 months ago

Branding

If there’s ever been a time to reconsider ad budgets, and revisiting advertising strategies, it is Now. As per a recent research, optimizing digital strategies is the new survival instinct for the marketers. With the meteoric rise of digital media, it’s been no secret that advertisers have been shifting away from the traditional fronts to the newer…

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4 months ago

News

Biggest social media platform Facebook recently announced an interesting feature for the users through which they can order a meal, book a movie ticket or make an appointment at the spa directly from the business page of a certain product/brand on Facebook. Facebook announced the addition of this new tool on Wednesday (19th October). The…

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5 months ago

Marketing

Building a strong email list is one of the best things you can do for your business but it can be hard to do this organically and gain targeted prospects. Using social media is a great way to grow your email list but it does involve doing a bit of groundwork to get the best…

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