The new media report states that Google, along with other search engines including Bing and Yahoo, is going to execute fresh measures to control the level of online piracy. As a result, the big tech tycoons may just ban torrent links from their search results. According to the media reports, Hollywood studios and the search engines have reached at some kind of agreement. It is noteworthy that users will still have the option to go their preferred torrent sites directly.
As per the report from TorrentFreak, the search engines i.e. Bing, Google and Yahoo met the entertainment industry in the United Kingdom. British Intellectual Property Office actually facilitated the meeting between the entertainment industry and the search engines where the latter are quite close to inking a voluntary deal to ban torrent aggregating sites.
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Statement of the Executive
While talking about the development, Baroness J.P. Buscombe, from the Digital Economy Bill committee stated:
“Since the idea was last discussed in Parliament, Intellectual Property Office officials have chaired a further round table meeting between search engines and representatives of the creative industries”
In addition, she further added that some key elements still need some settlement. However, she affirmed that everyone has agreed upon the ‘key content of the code’. Therefore, it is expected that an agreement would be ‘reached very soon’.
According to the report, UK is keen for the Bill to come into effect as early as 1st June this year. While praising the involvement of search engines in this work, Baroness commented:
“Everyone has been very co-operative. They are making changes to their algorithms and processes. However, they are also working bilaterally with creative industry representatives to explore the options for new interventions and how existing processes might be streamline”
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It is relevant to state that the ongoing discussions are only for UK. It indicates that if it is implemented in the UK as it is planned, then it will open avenues for other countries to embrace the same strategy.
Source: FossBytes
