PepsiMoji is here!
First seen in Canada last year, the cute little designs on the popular beverage’s container have helped Pepsi to capture a diverse set of moments for their younger market. The result of the recently-launched campaign has seen Pepsi connecting with young Pakistanis across the country.
Pepsi has created a campaign to help their selected audience – a younger demographic – to #SayitwithPepsi. The campaign has launched online videos showing their targeted market how to express their feelings through the images on the Pepsi cans and bottles.
PepsiMoji also created a Facebook video showing some of life’s greatest moments, including a man who decided to propose to his girlfriend through the use of the emoji symbols that are easily recognizable to everyone (she said yes, so you know).
The marketing technique has helped Pepsi to show their audience how to express their emotions in a new way. The campaign, which includes advertisements filled with witty humor, has helped the younger audience associate a happy mood with drinking Pepsi.
The campaign is a good follow-up to the advertisements released throughout the past couple of years encouraging Pepsi drinkers to Live It Abhi. After telling individuals to live in the moment, the company is now telling Pakistanis to express their happiness through the drinks, a message that will resonate with the targeted audience.
Thus far, Pepsi has launched select choices for the emoji-themed containers. More emojis are not only exciting but expected as the campaign continues to move forward. The bottles have been conversation starters for many, and localized emojis will only help make Pepsi more relevant to the Pakistan culture.
The campaign has been a part of the global marketing initiative for Pepsi. The company began this branding campaign in 2014 by launching it in several countries, including Canada, Thailand and the United States. Pepsi became the first brand to connect its drink with the popular emoji icons with the launch of this marketing step.
One of the reasons the marketing push has been a massive success for Pepsi is the ability to showcase an emotions-driven image that is globally recognized. While some marketing plans are community or region specific, this campaign introduces the idea of an universal language that anyone can understand.
With as much excitement as PepsiMoji is building, it’s easy to see why the youth are calling for more options to choose from when purchasing the popular drink. The hardest decision customers may have in the future is not which soft drink to purchase, but rather which emotion to display using the PepsiMoji containers.
Which PepsiMoji image is your favorite? And while there’s no shortage of images currently being offered, what other emojis should Pepsi bring to the market for their PepsiMoji campaign? Individuals can leave their thoughts in the comment section below.
DISCLOSURE: This post was sponsored by Pepsi.
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