“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”
Brian Clark – Copyblogger tycoon.
How beautifully the master blogger has summed up the main ingredient of successful blog engagement in just two lines! Truly, putting up a blog is just not enough. You have to ensure your blog is able to appeal to your readers.
Your readers or audience are the main driving force behind the growth of your blog and your company. Thus, you have to shape up your blog in such a way that it is able to peak engagement and visitor retention.
The post below offers a brief on how to improve engagement on your blog.
Write to help the readers.
Your blog posts should be focused on what your visitors actually want to read. For example, if you launch a new product, you visitors may wish to know how to use it. So, you can write a post on the instructions of using the product. You can also post an article on the unique advantages of the product.
A good idea to know about readers’ interest is to carry a survey. You can frame questions in such a way that you get to know about their needs, preferences and expectations from your blog & brand. For example, say, you run a party event directory. In that case, one of your blog posts could be on the happy hours offered by pubs on weekends.
Informative, relevant posts with high readability.
Focus on creating blog posts that are detailed and informative. Google prefers in-depth contents and so your visitors. Your information should be backed by numbers and stats sourced from authority sites. Try to provide examples to ensure better clarity while describing something. Use a conversational tone to make your reader feel more welcome.
Besides, be careful of the readability quotient as well. Your posts must be divided into short paragraphs for easy readability. Write a solid introduction, use sub-headings and close the deal with a sweeping conclusion.
Stress on catchy titles.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline you have spent eighty cents out of your dollar!”, David Oglivy, the Father of Advertising.
The headline of your blog post is the first thing that your readers will notice about your blog. If you can hook them with your title, half the battle is won. Thus, you will not only invest time and energy in creating a solid content- you should put equal labor and creativity in crafting a master title.
The universal formula of creating a headline for a blog post or article for marketing is “number + adjective + keyword + rationale + promise”. It will be better if your title comes with words like “tips” or “ways”. It’s because people come to your blog for information, particularly solutions. And such words give a solid hint of offering what they actually want.
Do you know articles featuring images fetch 94 percent more views compared to text-only articles? Yes, visual elements are crucial for blog success.
It’s to note here 90 percent of information that gets transmitted to our brain is mostly visual. Put simply, a post with visual information is more engaging than a post with only textual data. So, act accordingly.
In regards to visual elements, you can use images, videos, graphs, charts, infographics and memes. But make sure whatever you use is easily & clearly visible, is relevant and does not hamper the loading time of your post.
Easily navigable posts.
Make sure your blog does not suffer from downtime issues. If so, you may have to change your web host.
The bottom-line is, the blog posts should be easily navigable and must assure a fast loading speed. It’s a busy world today and your visitors don’t have time to wait for anything sloth.
You should post as frequently as possible on your blog. On an average, one long post once in a week is enough for most of the blogs. However, the frequency is also dependent on the type of blog.
For example, if it’s a news blog, you have to post minimum 1-2 posts every day. Just make sure you are not compromising on quality just to stay frequent with posting.
Distribute your blog posts
You have to distribute your posts when you are aspiring to bring more traffic. You can distribute them on social media. Otherwise, you can also put links of your blog posts in the articles you write for guest posts. You should also consider doing video marketing for your blog to enhance the reach and get people to talk about your products or services.
Engage with readers on comment section
Always reply to the comments posted by your readers. If there is not much to discuss in regards to the comment made, you should at least leave your thanks. The more you will engage with your readers, closer they will feel with you and your blog. And, we always love to come back to those that make us feel closer.
We will wind up the post with some insightful stats on blogging:
- Infographics can drive traffic up by 12 percent.
- Top-ranked contents range from 1,140 to 1,285 words on average.
- According to marketers blogging can fetch 13 times more ROI.
- 36 percent prefer the list-based headlines.