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American music sensation and one of the successful singers of this generation ‘Taylor Swift’ shook tech giant Apple with her blog post explaining her views on the upcoming music streaming service which is scheduled to be launched on June 30, 2015.
The hitch came out on Apple Music’s 3 months free plan – It seemed that Apple was set to offer the free music service for first 3 months to the subscribers on the paid music service – And, female singer didn’t look very happy with this strategy and showed her intent to the world’s most successful and powerful tech company.
“I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music”, said Taylor Swift.
“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation”, she added. (source)
The whole story popped up with the stand taken by Taylor Swift, and she explained that why it is important to have such a stand for young artists to come. She believes that it’s necessary for new young artists who’re about to release their first single, should get paid for all the work they are doing and will do further. She candidly told via her blog post that she is successful, she is on her fifth album, and it might not be a problem for her, as she can afford her staff, crew, and the band. She has got enough concerts to make money.
She tried to explain about the sweat of the new artists who will be anxiously waiting for their initial royalties out of the work they would’ve done.
Apple Music’s strategy was based on first 3 months free service to the subscribers and which ultimately means no royalties for the artists. Swift, who seemed not happy with this plan, went to her blog, and showed her grievous views on the Apple Music’s royalty program.
Her critique got a voice. Why would it not be heard when superstar singer Taylor Swift talks about Apple?
Mashable’s story on Taylor Swift and Apple controversy confirmed that Apple reversed its policy on artist royalty on Apple Music. Apple Executive, Eddy Cue, tweeted about the change in the policy and told the female artist that they’re listening to the artists. Not only this, but Cue emphasized that Apple will make sure that artists will always get paid, which is certainly an encouraging news for indie artists, songwriters, musicians, and singers.