Bank on it: Financial Success of WordPress Based Businesses

WordPress has definitely arrived in the commercial online arena; millions around the world use the Open Source CMS for hosting their sites. While there are loads of individual users out there who are making a fair bit of profit thanks to this flexible self-hosting blogging tool, let’s talk about some flourishing businesses which have managed to mint money with WordPress. These are businesses that have come up with themes and plugins for WordPress or made a killing by offering support services for the ever popular content management system.

Let’s look at some of the important revenue models working on WordPress.

Custom Development and Design

Companies offering custom development and design have made huge profits thanks to the millions flocking in to join the highly profitable WordPress bandwagon. Automattic is one such multi-million company that is all set to take the global ecommerce market by storm. The company gained $160 million funding in 2014 and has recently acquired WooCommerce to further their reach. The fact that this company is almost solely based on WordPress shows us the power of this tool.

Creating Themes

Content creation on WordPress is a breeze thanks to the plethora of themes available on the tool. Several of these themes are available for free; however there are many premium themes that can cost you a pretty penny if you want custom solutions. Envato is a perfect example of the financial opportunities available in this arena. The company owns both ThemeForest and CodeCanyon, these sites are the frontrunners providing premium WordPress themes. Individual providers have also profited by selling their wares on these sites. Envato has recently claimed that over 31 of its authors have earned more than $1 million by selling premium themes. The number definitely gives a good idea of the opportunities on offer.

Creating Plugins

Plugins are another important feature on a WebPress page, these plugins help in performing certain functions easily. WP Rocket and Gravity Forms are businesses that have flourished through their creation of customized plugins for WordPress. WP Rocket earns more than $35,000 in monthly revenue and Gravity Forms has around a million in yearly revenue. These are impressive numbers which are testimony to the success of the WordPress ancillary businesses.


Businesses providing web hosting services have been quick in joining the multimillion WebPress bandwagon. DreamHost, GoDaddy and BlueHost are some of the hosting giants which have come up with WordPress based packages that are selling at a premium. Pagely, WP Engine and Synthesis are some other web hosting sites which have based their business solely on WordPress and have benefited hugely from this approach.

Service Providers

The success of WordPress can be measured by the fact that businesses providing services for the platform have also managed seven figured revenues in a very short time. WP Curve from Dan Norris is perfect example of such a service provider.

The business opportunities opened up by WordPress are immense and not only big businesses but smaller organizations and even individual providers can make a decent profit on this platform.

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