Cricingif & PepsiCo collaborated to launch Pakistan’s very own Virtual Reality cricket game in a four-day-long activation held in Lahore. The activation, held from 19th May, 2017 till 21st May, 2017, attracted thousands of frenzied fans in a cricket-mad nation.
Pepsi previously joint hands for finding the young and talented players from all over Pakistan under their trial program called ‘Future 11’. According to Pepsi & PCB Future11 campaign will groom youngsters from the start so that in future they will become assets for the Pakistani team.
Experiencing the VR game Salman Butt (Marketing Director – PepsiCo) said:
“The digital era has enabled Pepsi to connect and reach wider group of audience than before. Owing to our nation’s interest in technology and innovation, Cricingif’s VR game has enabled PepsiCo with cutting edge viral technology that will help us connect with even more diverse group of people. We created an impact amongst Pakistani audience onground in Pepsi Future 11 campaign we are sure that people will cherish the VR game & enjoy the immersive experience”.
The first-of-its-kind virtual reality cricket game developed in-house by Cricingif has the following exciting features for the cricket lovers
- Know what it feels like to step onto the pitch in front of thousands of fans. Play and win in VR
- Batting challenge for 2 overs, Are you as good as Misbah? Can you score 26 runs in 1 overs?
- How good are you with fast and spin bowlers? Can you spin the game?
- Day and night match shift options
Talking about the partnership for the activation, CEO of Cricingif, Shahid Rasool mentioned,
“We went into a strategic partnership with Pepsi as they are the largest beverage brand in Pakistan and they have been at the forefront of the promotion of the game. Pepsi has encouraged Pakistani cricket not only at the international stage, but it has also been involved in unearthing of talent at the grassroots level”.
Cricingif is a first of its kind cricket coverage platform that offers the fastest ball-by-ball updates, including scores, GIFs, and video clips, along with live streaming. Cricket flows in the blood of Pakistan and there is a massive need for 360-degree coverage when it comes to cricket. Consumers in Pakistan, as they become busier and more tech-savvy, are looking for on-demand solutions that can help them stay connected to the game at every turn even if they can’t watch the game completely. Realizing this gap in the market, Cricingif aims to provide the most engaging cricket coverage using ball by ball clips which no one else in the world is offering currently. Cricingif’s clip for every ball video coverage feature on the platform/app enables users to replay and share the most important moments of the game.
They have entered into exclusive long term partnerships with the ICC (International Cricket Council) & PSL (Pakistan Super League) for ball by ball highlights to continue to provide users the best possible cricket viewing experience online and on their smartphone.
Hashtags to follow: #VRCricingif #Future11
Twitter accounts: @_cricingif @PepsiPakistan