As in 1825 a renowned gastronome Jean Anthelme Brillat-Savarin said “tell me what you eat and I’ll tell you who you are”. It is true that food comprises an intrinsic part of a culture and signifies its various aspects when moved from table to table. From the way it is prepared to how it is eaten and distributed reflects not only the person’s place of birth but its heritage and traditions as well. In whatever context food is considered. Socially, globally and culturally it is undeniably a very vital part of our life.
Keeping this view in mind, United Industries Limited launched its eminent brand Kashmir Banaspati and Cooking Oil. Kashmir emphasises on healthy eating launched its banaspati and cooking oil. The scrumptious food cooked in Kashmir’s highly purified products digests promptly keeping you light and alert soon after a surfeit meal. Both the Banaspati and Cooking oil are low in LDL oils which keep your cholesterol in check and have a melting point below body temperature that lowers the risk of various cardiovascular diseases.
The brand’s logo of coruscating sunlight behind the cloud’s depicts a happy life and the brand’s upcoming campaign #JeenayKaMaza. Kashmir banaspati and cooking oils are a blend of palm olein, soyabean, cotton seed oil and canola oil enriched with vitamin A, D and E which sets the human body in right shape hence including it as one of the best choice among range of oils for people who love to eat and cook.
From posting Arab famous recipe of humus to Thailand Tomyumgoong soup the brand has kept itself noticed and forefront through its campaign. Kashmir, while finely maintaining the original taste of the dish has recently climbed one step further during their promotions. Check out their amazing Facebook page.
With the aid of trendy social media they are now on way of attracting their fans globally for a culinary adventure. Kashmir creatively slugged major marketing platforms of Facebook and Instagram to engage the audience worldwide. They are making a culinary world tour with the purpose of exploring new cuisines throughout the world. These delectable meals are photographed depicting famous monuments of the country to which the dish belongs. The pictures are uploaded first for being guessed by the audience, later on not only the recipe but also all the relevant information is revealed as well. Kashmir on Instagram interests their viewers with slow motion animations for these appetizing recipes. Check out these entertaining videos.
Nevertheless the brand by posting numerous attention capturing posts have done an immensely terrific job. Hence as a celebration of the culinary experiences of the world, the brand has surely provided their diverse base audience a chance to interact with them in an informative yet entertaining culinary journey.
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