The world’s popular social networking site Facebook continues to keep users engaged, entertained, and impressed with new features. This time around it’s not a new pattern on the timeline, there isn’t anything new on the wall, but Facebook tried to shed some light on the Pages.
Facebook is inevitable. The brands like to reach their audience and find new population under one big umbrella. Facebook’s monetization strategy is directly linked to the Page feature, as an advertiser needs to use a Facebook Page in order to advertise any post, app, or product.
We’ve recently observed a slight change in the Pages area where page admin can view the in-depth post analytics. Facebook added the ‘Publishing tools‘ option for posts scheduling, drafting, published posts reviewing, and it has been there for quite some time now.
‘Insights’ area helps Facebook advertisers and Internet marketers to go into the settings area to get their hands on the insights and reports of previously shared posts on the facebook page. Those stats help facebook page owners to understand which posts have done better in terms of reach, likes, and comments.
Such statistics and insights make advertisers aware about their facebook post sharing quality which ultimately helps them to drive their overall facebook campaign.
What Insights mean to Page Owners?
Statistics and insights make you able to tap on the facts and figures. Similarly, for Facebook page owners, insights section does the same thing. There are three benefits of having insights in the facebook page settings:
1. Sharing Behavior
It helps you to understand the shareability factor of your content. These stats could be helpful to find out that what type of behavior your page posts are getting? It also assists you to analyze the ratio of likes, comments, and sharing the content, so that you can revamp or totally change your content creation strategy.
2. Content Popularity
One of the benefits of having those statistics in hand is to find out the content popularity. It means you can understand what people are liking, what people want to see more, and what type of sharing gets more public attention.
3. Community Engagement
The sooner you figure out successfully that what your fans want, the better. Fans are family to the brands, and fans engagement can only be possible through the sharing of information, resources, and content they are interested in. It’s quite clear that Facebook helps us now to understand liking of our fans through these insights data available for facebook page owners.
Takeaway: Use AdEspresso or Qwaya for Facebook Ads Management.
