Accolade of being the first E-commerce platform of Pakistan to introduce a campaign based on greatest value for money unarguably goes to foodpanda Pakistan. We say so because starting today, the leading food ordering platform has activated flat 20 percent discounts on entire menu of 500+ restaurants and waived off delivery charges for the same.
The idea behind delivering the best discount campaign comes from foodpanda’s extensive dig into numbers and understanding of consumer demands and industry trends. The campaign is based solely on how foodpanda can deliver what customers want and at the same time keep the nascent food ordering industry growing.
“We constantly asked ourselves a question: how can we bring about a massive growth in the industry? Our objective solved the puzzle. We want to deliver what our customers expect of us.
Deliberating on industry trends, consumer preferences and inputs from restaurant partners we were able to come to a conclusion: The food ordering industry is hungry for growth. A flat 20% discount on entire menu and no delivery fees of more than 500 restaurants is bound to create that effect. It is what our customers want and we are prepared to deliver exactly that”, says Omair Bakhsh, Marketing Manager foodpanda Pakistan.
By launching this campaign, foodpanda has greatly affected the food ordering industry prices. There has never been an attempt by local E-commerce platforms to bring a package of such sort which strikes two birds with one stone – high customer satisfaction and explosive industry growth.
It is now more convenient and cheaper to enjoy quality dining experience with foodpanda instead of choosing other options over online food ordering. Flat 20% discount and no delivery fees combines to deliver best value for money within the lowest price range.
During Ramadan, lunch and dinner hours slow down causing food ordering businesses to appear stagnant however this campaign will change the course and trigger order growth, according to foodpanda.
“As far as the business is concerned, we’re expecting an explosive growth this month, for us as well as the industry by delivering what customers want – best value for money campaign” Omair Bakhsh, Marketing Manager foodpanda adds further.
The campaign is set to continue for the entire month and will end on 31st July, 2016. Foodies from Karachi, Lahore, Islamabad and Rawalpindi wishing to make the most out of it can simply log in to foodpanda website or download foodpanda mobile app for iOS, Android and Windows Phone.
About foodpanda Pakistan
foodpanda is Pakistan’s leading online food delivery marketplace. foodpanda offers a convenient platform to order food online from the widest gastronomic range through its mobile app and website. With 1000+ local and international food chains onboard, foodpanda.pk currently offers its services in Karachi, Islamabad, Lahore, Rawalpindi, Peshawar and other cities. foodpanda mobile app is available for download at Google Play Store, App Store, and Windows Store.
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