Entrepreneurship

Funds have been approved to coach women entrepreneurs in marketing skills

Governmental authorities are showing their commitment to increase the participation of women in the workforce. This is evident from the recent announcement of fund allocation by Women Entrepreneurs Skill Development Program (WSDP). This fund would be used to extend training to women entrepreneurs in the field of marketing and product design.

This allocation is part of government’s initiative for women involvement in export and import business. Export Development Fund Board (EDFB) has approved this funding in their efforts to boost the trade business.

The commerce ministry has set up many other incentive programs to encourage the women of Pakistan. It has reserved 15% quota for the participation of women entrepreneurs in international trade events and exhibitions. Additionally, 50% subsidy is also being granted to women entrepreneurs on the participation fee for such events.

Role of government authorities

Trade Development Authority of Pakistan (TDAP) has organized the sole exhibition for women entrepreneurs in Pakistan by the name of WEXNET. This exhibition aims to provide a level playing field to women entrepreneurs by giving them the platform to showcase their products. There are also many opportunities to expand their network, and to form alliances with other partners.

The products which are being exhibited in this event are primarily women and children oriented. There will be stalls of children and ladies apparel, accessories, gift items, handmade products, lamps, embroidered items, health care products, bedding products and leather goods.

TDAP is consistently organizing programs and seminars for export related issues and also to create awareness about women entrepreneurs of the country. These programs and events are arranged by TDAP along with Women Chamber of Commerce and industry.

Currently the focus is on skill development and capacity building. Moreover, Export Development Fund (EDF) is establishing training institutes in industries such as textiles, leather, surgical and jewelry in order to improve the quality of exports being sent from Pakistan.

Featured image: FILE

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