Are you trying to grow your brand through Facebook? If you’ve implemented a content marketing strategy, then you’re in luck! Facebook recently announced author tags, which will help journalists, bloggers, and publishers easily connect with Facebook users. Let’s take a look at this new Facebook function below.
What Are Author Tags?
Author tags connect a bylined story–such as a blog post or news article–with the author or publisher’s Facebook page. Every time someone shares your content on Facebook, your name will now accompany the post–along with a link to your Facebook page and the option to follow you (if they don’t already).
Here’s an example of what it looks like:
How to Set Up Author Tags
Want to make your Facebook page easily accessible to Facebook users? First, you have to add the tag to your website. Mike Alton at Social Media Hat explains the process.
What you’ll need to do is include the full URL of your Facebook page in the article:author meta tag area of your site or post. It will look something like this:
<meta property=”article:author” content=”YOUR FACEBOOK URL” />
Alternatively, your site might already be set up to automatically pull this link. With WordPress, for instance, it’s super easy. Just follow these steps.
1. Install the WordPress SEO by Yoast plugin if you have not already (it’s free!).
2. Go to SEO > Social.
3. Head to the Facebook tab, and check “Add Open Graph Meta Data.”
4. Then, visit your user profile by going to Users > Your Profile (or just Profile if you’re not an admin on the site).
5. Add your Facebook URL to the Facebook section in your contact information.
You have two options for setting up your link:
1. Link to Your Business’s Facebook Page
Do you have a Facebook page for your business? Then insert the link to that page and you’re set to go! When someone shares your content on Facebook, the name of your Facebook page will be listed as the author. Here’s a quick example:
2. Link to Your Personal Profile
If you don’t have a Facebook business page, don’t worry. You don’t have to set one up. Instead, you can link to your personal profile page.
The problem with this is that you probably don’t want a ton of random people sending you friend requests. Good news! There’s an alternative. Instead, you can allow people to follow your profile. This way, they’ll only see the posts you share publicly; all your privately shared posts will only be shared with friends.
To enable this function, head to your Facebook settings, and then to followers. Under “Who Can Follow Me,” choose “Everybody.”
Once you’ve enabled this function, insert your Facebook profile link into your WordPress profile or your site’s article:author meta tag, and people will be able to start following your profile.
Note: If your site has author tags set up by default but you haven’t included the links, the author’s name will still show up without the link. Here’s an example:
Be aware that once you include the link, the author name that shows up on Facebook will be that of the profile or page you’ve linked to, not whatever name or pen name you’ve used with the article’s publication.
Do you like the idea of Facebook adding author tags? Let us know in the comment section if you’re going to start taking advantage of this new function.