Pakistan’s leading digital publisher, Jang Media Group, has decided to extend the reach of its clients by inking a deal with Google as a DFP premium partner. This is the first agreement between Jang Media Group and Google Inc.
By bringing DFP premium to the advertisers on its publisher network, Jang group will build their capacity and it will assist advertisers to form groups of potential quality buyers. The group will now have modern and updated technologies and services from Google that will help them to achieve new levels of technical expertise.
DFP premium is an advertising solution which is specifically designed by Google for publishers. This technology, which is coupled with advanced digital sales services, will help advertisers in augmenting their digital access. Through the implementation of DFP premium, advertisers will be able to expand their digital reach for every impression by working with the Jang group.
Since the beginning of the year 2000, Jang Media Group has supported thousands of its advertisers to take benefit from inventory management services and control their increasing production through the use of most effective, integrated ad-serving solutions and tools based on Google technologies.
Statements from the top tier management of the companies
MD Interlink Multi Media – Jang Media Group, Faizan Ali Siddiqui stated that:
“By having implemented DFP Premium, we will have more up-to-date knowledge, support and services from Google than ever before, helping us to achieve new levels of excellence, professionalism and technical expertise for our current and future clients”
Managing Director Sales at Jang Media Group, Sarmad Ali said:
“This reiterates Jang Media Group’s commitment to embracing new technologies to elevate how the Industry works by offering best in class options to advertisers”
Adeel Farhan, Head of Strategic Partnerships, South Asia Frontier Markets, Google is excited to work with Jang Media Group. He commented:
“With a skilled team and years of professional experience we’re excited to be working with Jang Media Group to achieve great results on their network”
Do you think the deal between Google and Jang Media Group will bring fruitful results in the future for the advertisers?
Source: The News
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