In a new, welcome development, Google has announced that it is going green. That’s right. Google has decided to shift all operations to renewable energy completely by 2017, surpassing its initial goal of doing so by 2025.
Even though it’s pretty hard to determine how much energy a corporation actually utilizes globally, Google has decided to overcome this minor detail by investing in green energy on many different scales. According to Urs Hozle, Senior Vice President for Technical Infrastructure at Google, Google will be “focusing on creating new energy from renewable sources, so we only buy from projects that are funded by our purchases.”
Google started its journey towards using cleaner, greener energy by signing an original agreement in 2010. Until now, Google has become part of 19 energy deals since then making it the largest global buyer and investor in cleaner, greener energy resources.
Other tech giants are also following in Google’s footsteps to convert and head towards a more eco-friendly infrastructure. One prime example of the same initiative is Apple.
The energy sources being used in this endeavor are being described as “Good for the environment, good for the economy, good for business and good for the shareholders.” This is because the cost of renewable energy is constantly going down- Solar Energy, for example, is now 80 percent cheaper than it was a mere 6 years ago. Hence, this decision isn’t just very good for the environment, it’s cost-effective as well.
This is not to say, however, that Google will build grids of its own. It merely means that Google will be investing in enough solar and wind-based projects to cover the cost of the electricity it consumes on an annual basis.
Google is also working on making its data centers more efficient so as to save up on data consumption as well. As a result of these endeavors, Google is now running at 50 percent more efficiency than the normal industrial average.
image credit: AP