How-To Guides

How to Lessen Your Expenses on Your PPC Ads

PPCs are one of the fastest ways to be seen by your target audience. However, as its name suggests, you have to shell out some money for this to happen. PPC may be fast, but it may require you a good amount of money.

However, is this really the case?

No, not really. You don’t need to spend a fortune to get the benefits of PPC advertising. The problem with some of the people who conduct PPC advertising campaigns is that they are wasting a whole lot of money because they are newbies who are prone to making mistakes. So how do we prevent this from happening to us?

In this article, we will look at some of the ways which can help you lessen your expenses on your PPC advertisements without losing the benefits of conducting them. We will look at these factors in detail that causes PPC advertising costs to increase. We will also try to break down the ways to deal with these factors so you can take advantage of the PPC advertisements with just the minimum cost.

By the time you finish this post, the hope is that you will become more confident in launching a PPC advertising campaign with just a minimum budget. You will also learn what steps to take so that your campaign won’t be bleeding out money.

So let’s begin!

Targeting Your Ads Tightly


If you do not try to target your ads properly, the result will be that you’ll be losing more money. This is because instead of the people in your target audience clicking on your ads, you will get all kinds of crowds.

When people beyond your target audience starts clicking on your ads, all you get is a wasted ad expenditure. It is because these people most likely will just hit the exit or back button. That’s why it’s vital to understand how it is to target ads correctly.

There are some points that you have to make sure of first. One is that you should know and understand your target audience. The second part is that you ought to understand how to utilize the targeting attributes of the ad platform you have chosen.

When you know who your target audience is, you will have a deep knowledge of the features for targeting of the ad platform you have chosen, and you can use that for your market study fully.

Becoming a Better Copywriter


You may think this is an unusual thing to consider when it comes to saving money for your PPC advertising campaigns but being a good copywriter is one of the most important things to do to make this happen. You may not immediately improve but being better at copywriting is one thing you need to give attention to for the long term.

When you get better at copywriting, it can mean improvements across the board when you are running your ads. As a better copywriter, you will be able to garner more clicks on your ads because you are able to make ones that are captivating to your target audience.

Other than that, you are now able to express your point in a clearer manner in your ads. This means you can get more relevant clicks.  With the skill that you have, you will also do a better job at conveying whatever it is that you are offering on your landing page. If for example, you don’t prefer the webinar or PDF, you have to be able to persuade your audience on that page and that they get to engage with what it is that you have.

Hopefully, you can now start to imagine how this can improve your conversions, combined with an increase in the relevant clicks that you are getting. Once you’ve got people in your funnel, you can now start sending them to your sales page. Just like your landing page, it can be highly persuasive on the benefits that you will be getting if they start engaging with what you are offering. This means an increase in your conversions and a lot of money saved.

See? Just by improving your skills at copywriting, you can squeeze in more revenue from the same ad expenditure. This can save you a lot of money. When you are developing your copywriting skills, the best way to do this is to look into what other marketers are doing and what is working for them. You would want to have a deeper understanding of the psychology behind their use of language.

Choosing the Most Apt Network for Your Campaign


One of the things you want to focus on is choosing the right network. This is so that you can keep a reasonable amount on your ad expenditure. Here’s a fact, for different ad networks, there are also different levels of inventory. What this means is that some ad networks may have less ad space to go around. The consequence of this is that the ad space becomes higher, this pushes the price up.

Other than that, some networks such as LinkedIn do not make their ad spaces cheap. That’s because they are doing business with the B2B market which can afford the price of their high advertising cost. The minimum amount to bid for their ads is $2.00.

When you think about that, you’ll know that the best networks to go to would be Facebook and AdWords. But Adwords can still be quite expensive for some so maybe we can focus more on Facebook.

Facebook can cost a lot cheaper than the rest because of its massive inventory. They have over 1 billion active users every day. Another is that Facebook tries its best to be desirable for ad buyers.

That’s why if you’re feeling worried that you may not be able to reach your B2B crowd, remember that they might already be part of that 1 billion active users and that you will most likely reach your target audience. So now, with your numbers looking good, you’re one step towards saving money on your PPC ad campaigns.

Optimizing Your Funnel

A different way of saving money in your PPC advertising campaigns is to optimize your funnel. What this means is that you make the necessary steps that will allow you to get more profit with the same amount of ad expenditure.

For example, if you’re generating $100 from the expenditure of $50, when the funnel is optimized, the profit can increase to $200, but you are only spending the same amount of $50. This is something you may want to consider if you like to be efficient in spending on your PPC ads. You will be saving a great deal of resources for the long term.

So now on optimizing your funnel, some of the first things you want to focus on what conversion method you are using. For example, if you are using a sales site or an autoresponder sequence for emails in sending people directly to a sales site, maybe you may want to try to experiment using Webinars. Webinars are known for getting the highest conversions online.

It may take time to get the hang of running webinars, but you’ll get used to it, and it will be worth your time and effort. You may be nervous at first, but that’s alright. You can practice more and practice often. You’ll be a pro at it in no time. Especially if you are knowledgeable about the content, you won’t be having any problem. When you know things like the back of your hand, the words will just flow and the next thing you know, you’re done with your webinar!

Other than that, to help you get through the nerve-racking parts, you can have someone with you so you have a co-host for the webinar. While you are doing the webinar, your co-host can check in if there are any questions from your audience, and he or she will be there to assist you in case you get stuck while doing your webinar.


PPC ads can and will work for you if you know how to use it well. You have to take the time in understanding how you may save money on your campaigns. If before, you have avoided PPC ads because it costs too much, it is time to reconsider that and try out what you’ve learned in this article.

Another way to save money is to tap professionals who can do the dirty work for you. You may be spending money, but you will be sure to get the results. Remember, people waste an awful lot of money because they are newbies, and they make the wrong decisions. And wrong decisions cost money. What you can do is to get in touch with advertising agencies who can help you run your PPC ad campaigns. There are surely plenty of ad agencies near you and all the major cities.

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