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PAS Awards 2017 Announced – Advertisers, Gear Up!


2 months ago


The most coveted advertising award ceremony in Pakistan has a date for this year’s event! That’s right. The PAS Awards 2017 have now been officially announced. Founded in 2011, the awards are an initiative by the Pakistan Advertisers Society (PAS) in order to celebrate and promote ‘ideas that work’. All year round, brands and agencies try their hardest to create unique and impactful campaigns so that they may send in their entries for a chance to win this much-celebrated award.

Winning a PAS award has become both a certificate as well as a symbol of achievement for the Pakistani advertising industry.

This year, the PAS Awards have been divided into 20 regular as well as 12 special categories. Apart from these, there are 3 additional special awards, i.e. ‘Top Brand, 2016’, ‘Campaign of The Year’ and ‘Best Nationally Originated Campaign’. It is in these categories where advertisers from all across Pakistan will be presenting their best ideas and work to bring the glory to their respective offices.

Apart from the aforementioned, two new campaigns announced this year have been ‘Campaign for Good’ as well as ‘Corporate Campaign’ which are set to honor good CSR and corporate campaigns respectively.

The 7th PAS Awards is expected to rake in more than 300 entries divided across various categories. The entries will go through a tight and tough evaluation process by a set of jurors that consists of the brightest advertising minds in Pakistan. The jurors will evaluate the entries based on different sets of criteria in order to select the best of the best from all over the country to reward them. This year’s jury is being led by Ehsan A. Malik, who is not only the CEO of the Pakistan Business Council & of Unilever Pakistan Limited, but is also a big and respected name in the advertising industry in his own right.

The last date to send in your entries for the PAS Awards is 15th February, 2017. The awards are expected to be announced on the 15th April the same year.

Accountant by Degree. Writer by Profession. Poet by Heart and Stargazer in her head, legend (and by that we mean The Hitchhiker's Guide to The Galaxy) has it that Tania didn't choose writing. Instead, writing took one look at her chubby face when she was just a young girl and smiled with a mouthful of unspoken sentences and took her off on adventures of the pen that are still her happy place when life gets hard for her. Now, all grown up, Tania spends her days doing what she loves: writing, in the hopes that someday, her audience will love her back enough to send multiple cups of chaye her way. You can get in touch with her via the comments section, her email id (If you can find it???) and her Facebook page where she's known, quite simply, as Raggedy Khatoon. Live long and prosper!

PakWired.com is all about business, technology, and the startup culture in Pakistan. If you have an interest in e-commerce, telecommunications, or general business and technological advancements, you’ll love PakWired.

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