The biggest collection of Pakistani music, Patari and the biggest online social media platform, Facebook partners with each other for the integration of Facebook music stories.
Collaboration between Patari and Facebook
The collaboration between the two companies will now allow users to be able to listen to 30-second preview of the shared song while on Facebook. It’s a new post format where songs and albums shared from Pakistani music streaming platform, Patari will become ‘music stories.’ Subsequently, it will enable listeners to stay on Facebook app or webpage while they can preview songs.
The data from all over the world have exhibited over and again the high retention rates for media which can be played within Facebook. As a result, it indicates that the introduction of music stories will reveal a higher user engagement with music.
Facebook launched the initiative of music stories late last year. The social giant initially worked with streaming sites such as Spotify and iTunes. Patari joins a small group of streaming sites testing the product.
For the global launch of ‘Account Kit’ product, Patari was amongst first few partners of Facebook. Furthermore, it also saw Patari featured as one of Facebook’s partners at their annual F8 event.
Statements of Patari’s CEO and Content Director
While commenting on the partnership, the CEO of Patari, Khalid Bajwa stated:
“This collaboration marks a watershed moment for the local music industry, and especially for Patari. Our participation in this product is proof that it is possible to set up a sustainable platform for Pakistani music that can have a global reach”
Director of content at Patari, Ahmer Naqvi said:
“The collaboration with Facebook is a fantastic way for our users to access our vast database of Pakistani music, and further enrich the social and cultural value of one of Pakistan’s most vibrant art forms”
Yet another feat for Patari
Patari’s music stories initiative with Facebook is yet another feat in Patari’s kitty. Last year, they became first Pakistani digital media platform to pay royalties to its artists.
Patari is available across web, iOS and Android. It was launched last year in September while being incubated at PITB’s Plan9 and afterwards PlanX. The platform boasts over 100,000 monthly active users.
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