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PITB’s Herself initiative collaborates with Facebook to bring #SheMeansBusiness to Pakistan

The entrepreneurship wing of Punjab Information Technology Board (PITB), Herself, has partnered with Facebook to bring #SheMeansBusiness to Pakistan.

The objective of both these programs is to support, promote and encourage women to contribute and participate in country’s economy. They can achieve this objective by breaking all the stereotypes that exist around them. In addition, they are also encouraged to become the future entrepreneurs of Pakistan.

The program will expectedly equip women entrepreneurs with all the relevant knowledge, skills and technology which is required to establish and cultivate their presence on social media platforms like Facebook and Instagram. This will be made possible through a series of workshops and online resources and materials. Additionally, women entrepreneurs can also grow their clientele and customer base both at home and abroad. PITB’s initiative, Herself will also highlight success stories of women entrepreneurs on Facebook’s #SheMeansBusiness platform.

Statements of key executives

Chairman of PITB, Dr. Umar Saif while speaking about the collaboration stated:

“In Pakistan, women-owned enterprises represent an insubstantial portion of existing SMEs. At PITB-Plan9, Pakistan’s largest tech incubator, only 14% of start-up companies are co-founded by women. By collaborating with Facebook, we hope to be successful in further engaging women in the workforce and achieving more equal participation in the economy”

Facebook’s Head of Economic Growth Initiatives, India and South Asia, Ritesh Mehta said:

“Globally, 50 million Small & Medium Business (SMB) have pages on Facebook, and the number of new women-owned SMB Pages on Facebook has increased approximately four-fold, nearly doubling in the past year. Through SheMeansBusiness and the support of our partner’s initiatives, like PITB’s Herself, we want to shine a light on the women who start or run small businesses in Pakistan and empower them to do more – so that their families, their communities and ultimately the Pakistan economy will benefit”

Director Entrepreneurship and Enterprise Development of PITB, Nabeel A. Qadeer while commenting about the training stated:

“Together, we will work to build training programs and resources that will help reach and resonate with women in Pakistan. With this partnership, we would like to spread out the spirit of entrepreneurship to all women in Pakistan to be financially independent”

A success story!

Co-founder and the CEO of Transparent Hands, Rameeza Moin is a role model for budding women entrepreneurs in Pakistan. She built her business online and it is now country’s premier crowdfunding portal in the healthcare industry.

The key feature of Transparent Hands is that it uses Facebook and Instagram to raise funds create awareness directly with a global audience. People can now contribute directly to the cause by clicking on the ‘donate’ button on their Facebook page.

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