PITB’s Herself initiative becomes first project in Pakistan to collaborate with Facebook’s #SheMeansBusiness

Punjab Information Technology Board’s launched an initiative Herself which has become the first ever project in Pakistan to collaborate with Facebook’s economic empowerment initiatives.

The launch ceremony of Herself’s partnership with Facebook’s #SheMeansBusiness was held at Arfa Software Technology Park. The ceremony was attended by more than 300 women from different strolls of life for the initiative to be announced.

While speaking at the event, the Chairman PITB, Dr. Umar Saif explained that the aim of this project is to train women to reach their unknown potential, hence, putting them in front. He stated:

“Herself is a platform for exposing women to a set of trainings that would, in return, help them to monetize their skills. With Herself collaborating with Facebook’s #SheMeansBusiness, I can foresee an increase of women participation in workforce and leadership”

He further added:

“With the right aspiration and motivation, the female community can go above and beyond their male counterparts”

Ritesh Mehta- Country Head of South Asia for Facebook’s #SheMeansBusiness acknowledged this initiative of economic growth in Pakistan. She also valued Pakistan’s effort to empower women and the cooperation of Facebook.

Through Herself’s coordination with Facebook’s #SheMeansBusiness, Facebook will provide online training session by experts. These experts’ trainings will train women to boost their businesses through Facebook and Instagram. In return, Herself will provide various case studies of our national successful women. These case studies will also be available soon on their global website boosting global market for our women.

Herself’s launch ceremony

On 2nd November 2016, Herself held a launch ceremony to discuss the benefits to the community from this partnership. Various women empowerment initiatives such as Circle, Women Chambers of Commerce, Pakistan Society for Training and Development attended the ceremony.

Director Entrepreneurship and Enterprise Development, Nabeel A. Qadeer discussed the importance, coaching the ambitious female freelancers and entrepreneurs, governance and leadership skills.

Ali Gul (cofounder, Mangobaaz) talked on ‘How to have a digital voice’ in contrast with the theme.

Ms. Aurélie Salvaire (Founder of The A factor and head of TEDxBarcelona) engaged the audience to participate in an exciting activity. She followed it with a formal conversation with the students on the importance of women to follow their dreams. Through this conversation she motivated the students to accomplish their dreams no matter how big the hardships.

A panel discussion on ‘How to convert your passion into a way of life’ was also commenced by Sarah Tariq Gilani, Program Manager, Herself and TechHub Connect. During this productive discussion, Jennifer Fong (Head of Strategic Product Partnerships at Facebook) and Ms. Kanwal Khoosat (Founder, Olomopolo- media production) also briefed the importance for women to follow their passion and utilize it in their life.

To make the ceremony fruitful, a Q&A session was held to enable students to directly interact with the experts. The session was followed by drinks and refreshment.

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