As Pakistan’s largest online recruitment platform facilitating over one million job placements since its inception, Rozee.Pk has successfully changed its brand positioning and revamped its entire website. The company so far has raised $9 Million in venture capital funding from investors including Vostok Nafta, Piton Capital, DFJ, ePlanet Capital, Reid Hoffman, Fadi Ghandour, Arif Naqvi and Ali Siddiqi.
Rozee.Pk’s new logo was revealed at a relaunch event held at Royal Palm Golf & Country Club. The event was every bit as inspiring as the new Rozee.Pk’s logo which embodies a corporate theme with a vibrant green forward-facing arrow signifying its mantra, “Agay Barho!”. The new brand positioning emphasizes Rozee.Pk’s role in catalyzing growth for both professionals and businesses.
With the charm of Natasha Hussain and wit of brilliant comedian Saad Haroon commanding the attention of a select audience of highly esteemed CEO’s and CHRO’s from leading organisations, the event had fantastic energy complemented by the pulsating musical beats of Overload.
Monis Rahman, the Founder and CEO of Naseeb Networks Inc., the parent company of ROZEE.PK, had the following remarks:
We are proud to have enabled over one million job placements since ROZEE.PK’s inception. As we enter the next phase of our growth, our new brand positioning will enable us to better communicate our value proposition to a larger audience newly empowered by Internet connectivity, 3G/4G/LTE and smartphones. ROZEE.PK’s physical office presence in 9 cities across the country is testament to our commitment of helping Pakistan’s professionals achieve their true potential”, Monis added.
Rozee.Pk also unveiled its mobile app for professionals. The newly launched app revolutionizes the often tedious process of job searching by offering tailor-made matches through a ‘Tinder-for-jobs’ like user experience. Rozee.Pk also introduced a fresh fully responsive user interface on its upgraded website, giving professionals unprecedented career intelligence and ubiquitous access.
Perhaps this re-branding was really necessary given how far digital design has gone in terms of its sophistication and Rozee.Pk’s website looked like those that were created in the 90’s. So maybe, just maybe, people will start Rozee.Pk again over LinkedIn now in Pakistan.