Startup

“Ticket Kataao”, Line Bnao!

Seeing the title, one gets taken back to the number, sung by Abrar-ul-Haq just over two decades ago. The tune was (hell is!) catchy, and most of us remember humming it over and over. “Billo de ghar” defined the pop culture then, and the lyrics are in motion to represent yet another generation with Ticket Kataao!

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The brains behind Ticket Kataao, Talha Zaheer lets you sit back and ride while your car makes you up to 20,000 per month. Startling, yes? Read on to find out how?

In Pakistan, the act of purchasing a car is considered an expensive venture, even if it is only a Mehran. People spend out of their savings, and the transaction is not regarded as essential to survival unlike West where buying an economical car is usually associated with necessities of life and the pricing is kept such, by way of which an ordinary man can seek to benefit. For Ticket Kataao to make moolah, there are a few pre-requisites to be borne in mind:

  • The car has to be a hatchback or a sedan,
  • Speed x Time (Distance, duh!) travelled,
  • Whether or not the individual has opted for partial or full vinyl advertisement sticker,
  • Time of the day car’s been driven,
  • Whether or not the identified area entails busy traffic or is heavily commercial, will determine the count of views the ad may have had, in addition to the duration for which the car was driven in order to yield expected exposure.

You must be thinking, “Those are a lot of rules!” Yes, they are because for advertisers, at the helm of it, is all about getting their brand noticed in the eyes of the public. Being a crowdsourced setup, Ticket Kataao utilises the advertising revenues which are being distributed among the pool of car owners, so the more an individual driver adheres to the rules the more he or she is in for a treat. It is reported that a compact car can make 15k whereas a sedan can make 20k for the minimum of 30-50 km a day (depending on the campaign at hand). As for the amount, direct credit facility to bank accounts as well as payment via checks is available.

Did I mention it’s an app? Of course, Ticket Kataoo’s an app, there’s no startup without an app because once your vehicle is branded with an advertisement of your choice, you sir will have to turn on your app before the ride can be taken out on the road. That’s how your progress is being monitored and just like any other app, all you have to do is sign up at TicketKataao.com. Fill in your brand preferences and other relevant information. Viola! Your profile is all set up.

Means of tracker technology has also taken care of privacy concerns, and the advertisers have recourse to the customer only via heat maps. According to sources, around 500 sign ups have already been locked but what remains to be seen, is how masses will respond to this initiative. It is one thing to have launched a business, sustaining it is a whole different ball game. Meanwhile, Talha Zaheer couldn’t be reached for a word, but the tagline speaks volume about his intent with this startup. We wish him all the best in his endeavors.

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“All men who have achieved great things have been great dreamers.”
– Orison Swett Marden

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