As of today, the micro-blogging website Twitter, has expanded its self-service advertising services to Europe including Mexico, Peru, Chile, Argentina, Italy, Netherlands, Colombia, Ecuador, Latin America and Belgium.
Twitter Ads have helped thousands of small and medium-sized businesses (SMBs) in 11 countries during the past year, which have helped these businesses in expanding their customer database through various customer-engaging tools such as real-time conversations, increase website traffic. Such technological tools have assisted these businesses in increasing their potential of leads and close sales, which will eventually make it possible for these firms to achieve their visionary marketing goals.
Today’s public announcement by Twitter was welcomed by the industrial world, and Twitter has expressed its upcoming goals of expanding their services to 20 countries in the near future.
“With the self-service ad products, your business can extend its reach beyond your current base to find new customers interested in your products or services. By targeting potential customers in real time based on their geography, interests, mobile device and keywords, you have a greater opportunity to connect with these users at the precise moment when your business is most relevant to them.”
As per the official introduction by the micro-blogging giant, Twitter, features of the self-service ad products include the following:
- “Twitter Ads gives you the flexibility to create campaigns that drive results. We offer tools that would make it easy to create and customize your ad format — and because you only pay for actions that align with specific objectives. “
Twitter’s new services will provides its clients the opportunity to provide its clients with the facilities, which will help them in unleashing their creative potential to generate out of the box ideas for their respective ad campaigns.
- “The Tweet Activity Dashboard to track and optimize the performance of your organic Tweets.”
Twitter has made it easier for its clients to keep a track record of their website activity, which would help them in gauging user activity by giving a comprehensive overview of user engagement with the business’ account.
These tools aided with the innovative expertise behind the product’s concept, would broaden SMB’s reach to various avenues. This recent announcement by Twitter, was welcomed by tech enthusiasts who employ Twitter’s services on a regular basis to establish and sustain their customer base.
This feature of Twitter will help the micro-blogging website to maximize its profits and generate a higher revenue, as a leading publicly listed company. Shares have soared since then, after Twitter announced it expansion plan.
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