UAE’s Is Now

In a massive development and two years after spending $580 million to acquire Souq (an e-commerce store in UAE), Amazon finally replaces it and announces itself in UAE with a bang. The country’s e-commerce site will now be known as

Souq rebranded as Amazon in UAE

On Wednesday, American e-shopping giant Amazon got launched in UAE. It replaced UAE’s biggest e-commerce store. Upon entering, one shall be redirected to As a result, shoppers in UAE would be able to make online purchases from number of categories. Customers can make the purchases through Amazon app or through the website.

Online customers would be able to make the payment in AED by using local and international credit cards. Moreover, they will also have this option of paying cash on delivery – an option which was earlier not available for UAE customers when they used to shop on the US website.

Another vital feature which Amazon has delivered is that the UAE users would have this privilege of browsing the website in the Arabic language. This will enable the users to get acclimatized with the website in no time.

Shoppers would have wide range of products to choose from – as many as 30 million products from local and international businesses. The list will have all those products which were previously available on Souq. In addition, 5 million products would be from Amazon US.

Also Read: Pakistan Post reshaping Pakistan’s e-commerce landscape in 2019

Statement from the executive

One of the statements read:

“The thousands of businesses who were selling on Souq are now selling on UAE businesses of all sizes can sell their products on”

The Cofounder of Souq and the Vice President of Amazon MENA, Ronaldo Mouchawar was delighted with the move. He said:

“Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017”

He further added:

“ brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience”

It is noteworthy to state that Souq will continue its operations in other countries, such as Saudi Arabia and Egypt.

Source: CNN Business

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