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World Bank Steps Up To Promote Pakistan Tourism Industry

The World Bank has announced to extend its support to Pakistan Tourism Development Corporation (PTDC) to help build tourist services and to promote tourism in the country. It is noteworthy to mention that the bank has expressed strong interest in constructing tourist facilities and resorts in Pakistan. The bank will sponsor different projects to achieve the milestone that they have set.

A meeting took place on Monday between the delegation of World Bank and the officials of Pakistan Tourism Development Corporation where the pledges were undertaken.

Also Read: Possibilities to promote tourism in Pakistan are enormous

Remarks of PTDC’s Managing Director

The Managing Director of PTDC Abdul Ghafoor has stated that besides sponsoring different development projects, the World Bank was also supporting China-Pakistan Economic Corridor (CPEC) which will ultimately impact more than 3 billion people in the region.

He further said that the PTDC will build tourist services and resorts along the CPEC route. This task will be attained through joint ventures and private investments.

There have been number of tourists who have visited Pakistan recently especially after the retrieval of peace in the Swat region. The numbers of visiting foreigners have especially increased massively in comparison to last couple of years.

Quick Read: An upsurge of 25% is observed in tourists during current season

Following are the development projects for which the World Bank has pledged to extend its support:

  • Bus Terminal at Nankana Sahib
  • One Motel each at Hawks Bay (Karachi), Moenjodaro and Baran Kalay
  • Tourist Facilitation Centers in Karachi, Lahore, Islamabad, Peshawar, Quetta, Muzaffarabad and Gilgit

While speaking to the delegation, Abdul Ghafoor affirmed that the areas of land in property of Tourism Development Corporation, are open for investment – particularly for tourism projects. The available land for the development includes areas in Islamabad, Rawalpindi, Balochistan’s Gaddani Beach, Sukkur, Banjosa Lake, Muzaffarabad, Thaleechi in Gilgit-Baltistan, Buffer in Khyber Pakhtunkhwa, Garam Chasma in Chitral, and Kalar Kahar.

Heading the delegation, tourism expert Wouter Schalken said that Pakistan is a wonderful country for the tourists to pay a visit. He also added that it is worth more than any other part of the world. He further stated:

“All we lack is appropriate publicity and promotion. We recommend the PTDC to promote tourist destinations of the country over national and international media aggressively. This will bring more foreign tourists to Pakistan”

Do you think tourism in Pakistan will continue to upsurge in the upcoming years?

image: Reuters

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