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Interviews

2 years ago

Interviews

PKStartup is a website that provides readers with “the ‘how’ behind startup success stories.” Cofounders Mubariz Hayat and Talha Aziz created the site to educate readers about the ins and outs of starting and running a successful business. Get a peek inside some of the top startups in Pakistan and learn how they operate. 1….

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2 years ago

Entrepreneurship

According to stats from LinkedIn, over 1,000 Pakistani’s identify themselves as conversion optimization professionals since 2012. The shift from brand awareness to measurable results sent shock-waves through branding circles, causing many to re-evaluate how they measure success. We spoke to the CEO heading Daraz.pk, Pakistan largest eCommerce venture and the nation’s largest investor & practitioner of contextual online…

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2 years ago

Entrepreneurship

With an outnumbered Emirati population and growing influx of expatriates, Dubai has had to adopt to fresh imports of tastes, traditions and styles. The latest addition at CityWalk last year came with Rice Creamery, an innovative dine in concept inspired by multiple cultures and preferences found worldwide. We sat with the MD of the food…

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2 years ago

Entrepreneurship

In 2012, Pakistan was producing over 20 billion liters of tradable white milk per year, making it the 3rd largest producer in the world. In 2013, Nestle issued a press release claiming a production capacity of half a billion liters of milk. It is estimated that Pakistan fails to meet local demand by up to five…

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2 years ago

Consultancy

In the last quarter, EGO‘s cost of customer acquisition has fallen by 60%, with conversions rates nearly doubling, and monthly orders tripling. This makes EGO’s online store its best performing store (offline or online) on a Sales and ROI basis. These outcomes are of course no accident. Renowned game designer and performance marketer, Hamaad Ravda (formerly Howzat Cricket;…

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2 years ago

Interviews

Balance, in work and at home, has kept Waqar Shah centered & focused on the final goal. We sat with him to learn about his service and product ventures, the value of time and the path to growth. How did you land the first customer? I joined British Telecom’s company iO Global Ltd in February…

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2 years ago

Interviews

Raking nearly half billion rupees per month, Dolmen Group’s “City Mall” at Clifton-Sea View has shattered retail records nationwide, both in footfall and conversions. That said, Zamzama still retains mind share as a fashion, textile and apparel hotbed in the psyche of the Karachiite. We caught up with the heir to a real estate empire to learn about his…

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2 years ago

Interviews

Differentiation is key and its what Rumaisa Mughal intends to do with her own design firm. Artboard.cc was formed last year to help brands stand out and communicate their message in a visually appealing manner. We sat down with Rumaisa to learn about the ups and downs of 2014 and the road ahead. How did…

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2 years ago

Interviews

India’s impressive eCommerce stats cause quite a stir in 2014, with big data leading the way for smarter convenience based package creation which has further pushed acceptance of e-tailing in emerging markets. We thought to catch up with a growing e-Tailing start-up in our back yard. How did you market AaramShop in 2014? We mainly used grocery…

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PakWired.com is all about business, technology, and the startup culture in Pakistan. If you have an interest in e-commerce, telecommunications, or general business and technological advancements, you’ll love PakWired.

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