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About Brianna Johnson

Brianna offers communications for modern organizations that want to strengthen their brand and harness a bigger audience through content marketing. Learn about her freelance writing services.

Latest from Brianna Johnson

7 months ago

Opinion

Many Pakistanis in the tech sector are familiar with the feeling of needing to “catch up” to India’s advancement in the startup world. Not only is India’s IT industry booming, but a surge of engineering talent has provided immense value to the country’s startup ecosystem. When looking at these factors from a comparative perspective, India seems…

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8 months ago

Startup

Bringing canine care straight to family homes, this Karachi-based startup may be the first of its kind in urban Pakistan. The seed was planted for dog grooming business, Pampered Paws Pakistan, when Uzair Bhatti and Aneela Shaikh discovered their mutual love of dogs. They watched 101 Dalmatians on their first date and eventually married, with Aneela receiving a dog as her wedding gift from Uzair….

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11 months ago

Digital Living

Ever wonder why some brands are so popular on social media? It seems as though everything they post goes viral with little effort or strategic consideration. However, many of these brands probably do have an underlying strategy — or at least a loose set of rules they follow to stay relevant and intriguing. Lucky for us,…

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11 months ago

Events

It’s that time again! Pakistan’s 2016 Startup Expo on April 15th and 16th has been dubbed the biggest entrepreneurial event in the country. Hosted by Startup Magazine, the second annual, two-day expo aims to encourage entrepreneurship and bolster Pakistan’s economy, while showcasing some of the most brilliant business minds in Pakistan. Last year, one of…

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11 months ago

Digital Living

Just a decade ago, Pakistani freelancers had very few places to turn. Educational programs and community events were nearly unheard of, and even the simple act of mentioning that you worked independently was enough to create a stigma. However, this uninviting environment for freelancers has dwindled dramatically over the past few years. An eye-opening 2014…

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12 months ago

General

With dozens of incubators, coworking spaces, and accelerator programs cropping up all around Pakistan, it’s easy to lose track of the multitude of new startups flourishing in different industries. Such revolutionary ideas shouldn’t come as a surprise – a 2014 report by the Guardian covered the array of Pakistani social enterprises (SEs) tackling some of the country’s toughest concerns…

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12 months ago

Entrepreneurship

A unique exchange program based in Austin, Texas will host Pakistani professionals for a three-week intensive incubator and accelerator program. Pakistani tech entrepreneurs will receive hands-on training, a variety of networking opportunities, and mentorship from experienced professionals. The first session is set to begin in April of 2016. The program, called ATXPAK, will host 24…

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1 year ago

Entrepreneurship

WomenX is a new Karachi-based initiative for female entrepreneurs with small to medium-sized enterprises. The program has partnered with World Bank Group and The Aman Center for Entrepreneurial Development, along with several others. Advisory Firm, Enclude was selected to manage WomenX projects in Peshawar and Karachi. Program Basics The WomenX program highlights two basic objectives: the entrepreneurship program, and…

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1 year ago

Startup Advice

Founded in 2012 by Ralf Wenzel and Benjamin Bauer, Foodpanda has since spread across the globe. Headquartering in Berlin Germany, this mobile food delivery marketplace now operates in 40 countries, including Pakistan and India. Expanding Beyond the Marketplace Pakistan’s Foodpanda only recently announced that they’d begin delivering, following suite after Foodpandas in India, Singapore, Vietnam, and Bangladesh officially made…

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2 years ago

Technology

Businesses around the world are making the switch from traditional POS (point of sales) systems to cloud-based POS systems. While the benefits often outweigh the complications of upgrading, some business owners are wondering if it makes sense in their current situation. Would it really take your business to the next level, or would it just…

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PakWired.com is all about business, technology, and the startup culture in Pakistan. If you have an interest in e-commerce, telecommunications, or general business and technological advancements, you’ll love PakWired.

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