Events

TEC hosts 4th International Digital Marketing Conference

TEC (Training, Events, Consultancy) is organizing the 4th International Digital Marketing Conference, DIGIMARK, on 24th November at Royal Palm Golf and Country Club, Lahore. Some of its sponsors include Jang Media Group, Brighto Paints, Mobilink, GEO TV, DIC Pakistan and Greaves Air Conditioning.

This year, the conference’s theme is “Digital Transformation”. It will help Pakistani companies in building their audience, improving sales and discussing the digital tools to better achieve their business outcomes. More than 450 industry professionals from Pakistan are expected to attend the conference, and you can be one of them.

This will also be an important networking event for digital marketing professionals, as the Heads of Digital Media from various companies will be speaking on the occasion and sharing useful advice on how to grow digital marketing in Pakistan.

As more and more companies increase their digital advertising spend, digital media marketing is set to occupy a greater chunk of the media plan of these companies and thus one of the areas of exponential growth in the world of marketing. This means digital marketing should become a part of the curriculum of all marketing degrees in Pakistan, because most of the jobs in the next 5-10 years will be available in digital marketing for all the marketing grads out there. With everything available online these days and with Pakistanis making hundreds of thousands of dollars online each month, how can one not understand the value of digital media?

Today, the focus is on performance marketing. No longer do companies want to spend thousands of dollars on intuition and hope that there will be a reasonable return on investment. The shift towards digital marketing is one such indication of this trend, where each and every dollar is tracked and has to be justified to return a profit to the spender. Not only digital marketing is data-driven, it is also highly-targeted and can be made interactive in order to appease the potential customer.

And yes, this conference will show why that will be the case. Here are few of the star speakers at the conference:

Many of the above speakers are owners of million-dollar companies and have the potential to reach the billion-dollar mark. So if you want to know how they created a successful brand online, you should buy yourself a seat to the event. Other notable speakers include Mr. Peter Lucas, Director Online at Jang Media Group, Mr. Aamir Atta, CEO of ProPakistani and Mr. Zohair Yousafi, Global Growth & Performance Head at SoloInsight USA.

This is a must-attend event for all associated with the digital marketing industry, especially business leaders and entrepreneurs. You will get to hear million-dollar advice from the veterans of the game and the small fee for the event is worth it. Such conferences should be a part of employee training programs in corporations. This is also an excellent opportunity for startups who want to setup their stalls at the conference area to network with the industry leaders. This will enable established companies to interact with these startups and possibly either invest in them or acquire them.

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