Top 10 Most Popular Online Shopping Sites in Pakistan – 2016

Today is the day – the Black Friday.

A tradition exclusive to Americans only until a few years ago, has now taken the global retailer industry by storm. Recorded to be topping the most major shopping days, Black Friday is the ultimate busy peak for the online shopping sites. Competing well with their international counterparts, online shopping portals in Pakistan are no exception.

Since today many of us shall be looking forward to avail the host of discounts at the good online shopping sites, we – at Pakwired, thought it best to compile a fresh-from-the-oven list of top ten most popular online shopping sites in Pakistan. There have been quite a few Top Ten Shopping Sites compilations in the past, but that was in the Pre-Brexit, Pre-Trump, Pre-RaheelSharifRetirement era! Today it’s a different world and requires a new list for our shopping enthusiasts.

Currently valued at over $60 million, Pakistan’s e-commerce industry has been doubling in size every year by growing at a compound annual growth rate (CAGR) of over 100%. As per the trend prediction of the experts from the e-commerce sector, this growth is likely to continue during the next three to five years with the industry crossing over the $5 billion milestone in 2020.
With this relentless growth projection & internet access for all Pakistanis gradually becoming cheaper and easier, many key players have established themselves over the e-commerce horizon. Here, we shall be sharing with you only the cream of the web based retail portals.

It shall be useful to clarify that instead of basing our ranking over any arbitrary factors, we have employed our list positions based upon popularity gauged by Alexa’s Traffic Ranking. The traffic rank is based on three months of aggregated historical traffic data and is a combined measure of page views and users (reach). The rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users.


10. Lootlo


Bearing the tagline: We Bargain, You Gain, is at number ten in our list of Top 10.

lootlo-pk top 10 shopping sites Pakistan

Founded by Muhammad Fahad Mahmood in 2013, has definitely made a niche for itself in this short a time. From electronics, to apparel, to fashion accessories and services, has evolved as a confident retailer progressing well.

9. iShopping

Hosting the tagline: Endless Selection to Enjoy, comes at number nine in our list of Top 10. top 10 shopping sites

With its head office based in Karachi, prides itself in not only creating a one window shopping solution but also for providing round the clock service to its clients. No need to be worried about placing an order at any fixed time of the day.

8. Shoprex

Holding the tagline: Shop n Save, comes at number eight in our list of Top 10.

shoprex top 10 shopping sites

Owned by the team behind hamariweb, is run by experienced individuals knowing the game of e-commerce. Promising the finest shopping experience, provides free shipment of purchased products all across Pakistan and this is one absolutely winning feature of the service.

7. Jambo pledges Shopping Made Fun, and comes at number seven in our list of Top 10.

jambo top 10 shopping sites

Launched by Arpatech Ventures, is an e-commerce portal claiming to provide the lowest prices without compromising at the product quality. With Forrun as its delivery partner, insists that we call it the online Walmart of Pakistan.

6. Yayvo boasts the funky tagline Ab Poori Qaum –, and stands at number six in our list of Top 10.

Yayvo top 10 shopping sites

Created as an e-commerce portal hosted by TCS, the service has recently been re-branded from TCS Connect to Covered by the elaborate banner of services offered by TCS: TCS Sentiments & TCS Hazir, rightfully prides in its range of products and access of delivery in Pakistan. With Yayvo app for iOS and android, they’re not taking any hostages in making the ultimate shopping experience.

5. HomeShopping now owned by HSN Ventures, had originally been launched as a zero startup capital by Shayaan Tahir.

homeshopping top 10 shopping sites

Maintaining arguably the soundest gadget section at any local retail portal, offers its clients the convenience of HSN Flex Pay. A few of the other irrefutable strengths of the portal are: its 7-days replacement warranty at smart phones and option of payment by cash on delivery. Well equipped with Homeshopping app for both the iOS and android, the platform is here to win more.

4. Symbios


Fourth in our list of Top 10 is, with its claim to be The Online Mega Store.


Launched in 2006, is one of the oldest players of the retail e-commerce arena in Pakistan. With an extravagant product range, looks in the eye to against its 7-days replacement warranty and option of payment by cash on delivery. True to its claim of being a mega online store, seems determined to redefine the online shopping experience for its clients.

3. Shophive


Another ten-years old player in the house, and it claims third spot at our top 10 list.

shophive top 10 shopping sites

With it exceptional after-sales service and customer support, has very smartly established its dominance over the gadgets and electronics segment of the retail industry. In addition to cash on delivery, installment plans and product comparability feature, provides a powerful urgent delivery service in Lahore.

2.  Kaymu a product of Kaymu Global currently stands at second position in our top 10 list.

Kaymu top 10 shopping sites

Kaymu offers both C2C & B2C platforms to its clients, which implies that in addition to selling its own products, lets the willing sellers and potential buyers to trade directly with each other. is a venture of Rocket Internet who is also parent to Lamudi, Carmudi and FoodPanda in Pakistan.

1.  Daraz


Without a doubt the largest, and sitting at the throne in our top 10 list of the most popular online shopping sites, is

daraz top 10 shopping sites

If it’s at planet earth, it’s at Yes, it’s that huge a product range they keep at The portal claims that online shopping in Pakistan has never been so easy, and if footfall and traction at the site is anything to go by, Pakistan seems to agree!
With options of payment modes, lavish product range, product reliability, and a regular practice of offering discounts, continues to be the market leader in the online retail sector.

While I personally have been a regular customer at Homeshopping and Shophive, it’d be great to learn what shopping websites do you use and why. Your feedback could help the retail companies serve you even better.

Happy shopping all!

Also Read: Top 10 Most Popular Online Shopping Sites in Pakistan – 2019

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