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About Leenah Nasir

Leenah is an observer of the global arena of brands and marketing. She can be reached through https://www.linkedin.com/in/leenahnasir.

Latest from Leenah Nasir

8 hours ago

Analysis

As the Premier’s session of the Economic Corporation Organization (ECO) is underway in Islamabad, the news pouring out spell progress and development for the region, in general, and for Pakistan, in particular. The 13th summit of ECO is being attended by all 10 member states: Afghanistan, Azerbaijan, Kazakhstan, Kyrgyzstan, Iran, Tajikistan, Turkey, Turkmenistan and Uzbekistan….

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4 weeks ago

Announcements

Managing Director Careem, Junaid Iqbal, went live a little while back from the company’s social media channels and issued an official statement representing company’s stance over the recently imposed embargo on the ride-hailing service by the Punjab government. Junaid Iqbal’s statement, if condensed, implores the government to build regulations to support economy, not subjugate it. He…

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1 month ago

Analysis

In an unprecedented move, entrepreneurship celebration and cultivation has finally made it to your TV screens in Pakistan! Idea Croro’n Ka – Pakistan’s first TV reality business show, has been announced by a joint collaboration of Superior University and Neo TV. Born at the Chaudhry Muhammad Akram Centre for Entrepreneurship Development (CMACED), known for facilitating in developing and…

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2 months ago

Analysis

What follows below is the second episode in our 3 parts series: Special Edition Tech Trends Review 2016: an indepth run-down of the way 2016 has shaped technology, business and start-up sector in Pakistan. This special edition – Pakistan’s first – dissects start-up, business & technology industry trends month-by-month, and is filed under our regular weekly industry trend…

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2 months ago

Analysis

2016 has been a happening year in every sense of the word! From technology shaping the way businesses interact with consumers globally, to digital penetration facilitating a surge of start-up culture locally, every aspect of the niches we cover for our audience has seen an evolution. In order to give an indepth run-down of the…

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2 months ago

Apps

On Tuesday, Facebook CEO Mark Zuckerberg’s face accompanied by Morgan Freeman’s voice, took over the Internet by storm. The home-video Zuckerberg released via his personal Facebook profile and featuring his home AI assistant, reminds one once again how the young tech tycoon is living at least a few years out ahead of anyone reading this post. My…

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2 months ago

News

Bearing the agenda of “Bridge the Digital Divide”, British start-up OneWeb has cut a stellar deal of investment with Japan’s SoftBank. The investment announcement made public on Monday shared that OneWeb shall be getting $1 billion from the Japanese investment. This shall be utilized to launch 720 desk-sized satellites into space starting in 2019, where…

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2 months ago

Analysis

Good day to you all. Here’s the third episode of our weekly feature: the Weekly Tech Trends Review. We bring to you through this feature, each week, our best trends pick from the national and international tech and business frontiers. We look forward to your suggestions, critique & feedback. Happy reading! Period covered: December 10…

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2 months ago

General

Everyone views a website as mandatory, yet few understand the exact purpose of owning one. In the 1990s and early 2000s, business owners could justify a one page website as traditional marketing still ruled the roost – print and TV. Fast forward today, digital marketing has captured the lion’s share of advertising budgets, as money…

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3 months ago

Business

With three Key Messages: Globalization For All Closed For Businesses Harvest That Low Hanging Fruit World Economic Forum’s 2016 edition of the Global Enabling Trade Report, has been released recently in conjunction with the Global Alliance for Trade Facilitation – a new public-private partnership to support trade-led development. The Report features the Enabling Trade Index (ETI), which…

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