It is official. WhatsApp has now officially launched WhatsApp Business app for Android users which is also free to download. The company, after years of testing, finally came up with a WhatsApp solution for businesses.
Functionality of WhatsApp Business app
Being an easy-to-use application, it offers some straightforward features which you would expect from any business app. Through this very app, one can create a business profile along with some other supplementary information including address, contact information, business description etc. Moreover, one could also produce templates to answer the queries of similar questions.
Besides all this, one could also create some generic greeting messages for the customers. In addition, access to some analytics can also help the business in determining about the most effective messages.
As per the spokesperson of WhatsApp, all these features are going to be free of cost in the long run. However, the company intends to charge for superfluous and advanced features in the future. At present, WhatsApp is not looking forward to take away these features; instead, it is promoting all these functions for businesses to get going.
Availability of the app
Presently, WhatsApp Business app is currently available to download for free in countries like Indonesia, Italy, Mexico, the U.K. and the U.S. However, this app would be available for the rest of the world ‘in the coming weeks.’