Babar Khan Javed

Babar is an advertising and marketing reporter for numerous business publications around the globe. His coverage areas include internet companies such as Rocket Internet and advertising companies such as WPP PLC. He is interested in the business of online market places and the dynamics of advertising including industry topics such how media and advertising is being transformed by technology. He can be reached at Babarkj@Gmail.com

Posts By Babar Khan Javed

How-To Guides
Graduating Batch 2015 – Signs of a Worthless Culture

A few days ago, a former student called me up in a hushed voice. She had just given her final job interview...
Digital Living
TPL Launched Personal Trakking Device

Today TPL Holdings announced the launch of a new location tracking product, the portable P1, a hand held device that track locations...
Stories
From Loss to Profit – Turning Around Domino’s in Pakistan

It’s the classic story of supply meets demand. On the one hand, Domino’s was losing its grip and brand recall among Pakistani consumers....
Business
GotGame.pk Saves Gamers 90%

100 Billion Dollars. That’s what the video game industry will be worth in less than 3 years. 60% of the industry revenue will...
Education
Ranking Pakistani Universities with LinkedIn (Part One)

We used LinkedIn’s filtration system to ascertain the countries, industries and companies where graduates of Pakistan’s top universities end up. The current...
Entrepreneurship
Top Five Reason’s Pakistani Ventures Fail to Take Off

Autopsy.io is a site that keeps track of failed startups and why they flopped. The site lists the name of the start-up, a crux...
Offbeat
The Evolution of Pakistani Real Estate Marketing

If housing bubble’s have taught us anything, its that real estate has a direct impact not only on home valuations, but also...
Marketing
GM of Pakistan’s #1 Digital Agency is Against AdExchange Replica Idea

To counter various issues with international ad networks, some local media groups are considering creating their own. The prominent issues that publishers are...
Startup
MandiExpress Eliminates Agri-Middlemen

Two months ago, Jehanzeb Chaudhri of LaborForce.pk launched a localized Foodem.com replica called Mandi Express. Last week, he launched a Farm Direct category, signed on...
Education
Carmudi’s Global SMM: “Quality Relationships Beat Quantity”

As social beings, we constantly use social experiences in our decision making process. So why would social media be any different? Social Media...

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