Ride-hailing service Careem is always experimenting and bringing in new tactics to attract its market in Pakistan. Not too long ago, they introduced a ‘Rishta Aunty’ and later the company gave an insight into their Women Empowerment campaign. In a latest move, Careem Pakistan has launched 3 monthly packages for the users. The notion of launching 3 different monthly packages is to help users to save some money by pre-paying the amount.
Not only this move will save the users from saving money, it will also protect them from facing peak surcharges. This is one of the reasons Careem Pakistan faced a lot of criticism in the past especially when the fares got surcharged during festivals, rain spells and shortage of petrol.
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Details of monthly packages
The app of Careem Pakistan offers its users to buy 3 kinds of packages. The details of the monthly packages of Careem are as following:
- 100 kilometers at Rs2,400
- 200 kilometers at Rs3,520
- 400 kilometers at Rs8,100
Please note that these packages are available ONLY for Go Plus service.
A user can save up to 5% in the 100km package. However, up to 10% and 15% amount can be saved in 200km and 400km packages respectively.
The ride-hailing service is keen to create a certain kind of membership club which will let some users relish the priority in terms of charges. These monthly packages will only create a distinction and they, in no way, will let users enjoy priority in terms of the availability of rides.
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Careem Pakistan has expanded its business model by launching 3 monthly packages. The company has been receiving a lot of criticism of peak fares. Consequently, it gave the ride-hailing opportunity to come up with something different which will eventually benefit users.
If you are barraged with high fares during peak times then you might be interested in looking at the aforementioned packages.
Source: Express Tribune
