In a move first of its kind in Southeast Asia, Google has launched Shopping Ads in Singapore. As a result, images of brand products and information will appear in the search results along with the company’s normal text ads. This has simplified life for the brands by closing their distance to a prospective sale to only one google search away from the reach of the shopper.
All those brands who are utilizing the ads to target Singapore include Decathlon, Mums.sg Zalora and online store Qoo10. It is relevant to state that the Shopping Ads are working like Cost Per Click (CPC) search ads.
The country director of Google Singapore, Joanna Flint affirmed that more than 50% of the Singaporean population makes use of the internet to compare products, prices or features. Subsequently, it enables them in making a purchase decision. Without an iota of doubt, they prefer websites which provides cheaper products.
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Testimonial from Officials
While taking about placing the Shopping Ads in Singapore, Joanna Flint said in a statement:
“We know that this type of research can take time, so that’s why we wanted to help streamline the process for Singaporean shoppers by rolling out Google Shopping Ads in Singapore”
Chief Marketing Officer of Mums.sg, Alex Bono welcomed the move from Google by stating:
“We’ve seen some great traction during the trial. Using an experienced feed partner like CrescoData meant we got our entire catalogue of over 17,000 products listed on Google quickly and easily without any need for IT on our end, leaving us with time to focus on the campaign management”
Shopping Ads in Other Countries
According to the tech giant, the Shopping Ads are currently in the beta stage for Hong Kong, Indonesia, Malaysia, Philippines and Taiwan.
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Shoppers in Australia and Japan are permitted to see the ads on Google Shopping, Google Search and some of Google Search Partners. On the other hand, users in India can watch the ads on Google Search and via some Google Search Partners.
Customers in New Zealand can see the ads only on Google Search just like users in Singapore.
Source: CampaignAsia / image: shutterstock
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