Celerio – New Model of Suzuki Cultus Launched

As we had shared the forecast with our readers a few months back, the new 1,000cc Celerio by Pak Suzuki has been launched in the country as the new rebranded Cultus. The company unveiled the new model recently at a ceremony held in Lahore.

The automotive industry of Pakistan has been the economy’s backbone for a very long time and Suzuki motors has played its part very well. While the company faces criticisms for its models, it produces the most used cars in Pakistan right now.

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The new model of the car is priced at Rs1.25 million for the VXR variant, whereas it is worth Rs1.39 million for the VXL variant of the car.  Both models of the car will be powered by a Suzuki’s reliable and famous multi-point injection K10B 998cc engine. The car has manual transmission and comes with a power steering for both the variants.

Speaking at the occasion, Pak Suzuki Managing Director, Hirofumi Nagao said:

This car has been manufactured considering the growth and demand by Pakistani consumers. From development and production, I would like to thank PS vendors, workers and Suzuki Motors Japan in making Cultus dream a reality

The previous Suzuki Cultus has been used in the country for over a decade without any upgrades. It is the first model upgrade during the last 15 years. Cultus, despite its drawbacks has been very famous among the Pakistani masses given its price, the ease of availability of parts and its size. The new model is currently being sold as CELERIO in Thailand and India is equipped with an interesting new feature that has never been a part of the Cultus models before.

Earlier in the year, Pak Suzuki introduced the imported Ciaz and Vitara models. However, Cultus becomes the first locally-assembled vehicle Suzuki has introduced after promises of over $450 million investment in the country.

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The model is equipped with an immobilizer feature, ABS brakes and two Air Bags which have never been introduced in the model before. Other important features like CVT technology, and controls on the steering have not been introduced in Pakistan yet.

The company also plans to introduce Alto 660cc in place of Mehran 800cc by 2018. Given the reliability of this model, the new Suzuki Cultus Variant VXR and VXL models will be seen on the roads very soon.

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