In Depth
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To Buy or To Start? How young entrepreneurs should step into business
It’s a fact that there are more entrepreneurs in the millennial generation that any that came before them. This generation also has...
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A Bright Future Ahead for Pakistan’s Automotive Industry
The automotive industry is one of Pakistan’s fastest growing industries mostly dominated by Japanese automakers. Pakistan is considered one of the fastest...
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5 Ways Older Brands Can Build Loyalty with Younger Customers
Building brand loyalty amongst customers is a tricky business and one that proves to be tricky at best. However, when we talk...
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It happens every day – What Normalization means and how it’s affecting us
Normal is a word that means different things to different people. As one writer rightly said, what is normal to the spider...
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Work Martyrs: Why Does The Millennial Skip Vacations and Overdose on Stress?
It’s no hidden fact that there needs to be a very solid balance between one’s work and personal life. But when one...
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Pakistan to invest US$ 500 million in Renewable Energy Sector by 2030 – UN
Energy industry has to meet the needs of a growing population while supporting low carbon growth. This much needed transition will not...
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Blank Ballots – The Science Behind Why the Younger Generation Doesn’t Vote
My generation, the millennials, also sometimes known as generation Y often gets bashed in a lot of situations. Many of the major...
