A delegation of Pakistani women entrepreneurs has been sent on a 10-day visit to understand European markets. The aim of the delegation is to find export opportunities in European markets that can be filled by Pakistani products.
The delegation is led by Islamabad Women Chamber of Commerce and Industry (IWCCI) Founder-President, Samina Fazil. The delegation will maintain focus on major European countries including Italy and Hungary. They will be meeting business community, trade officials, and diplomats along with visiting local markets.
In a press briefing before leaving for the trade visit, Samina Fazal expressed that this delegation will help create new trade links with local businesses in the European market.
“We want to share expertise, learn about new designs and modern skills from our counterparts. We should also focus on other exportable products to increase our share in the European market and reduce dependence on traditional exports.”
Samina also added that she felt that there was a great demand for Pakistani handicrafts, jewelry and clothing in Europe. The problem in her opinion was the lack of awareness between trends in European markets and Pakistani entrepreneurs. She concluded that there was a need for holding seminars and trade shows to bridge this communication gap for further growth of trade ties between the two regions.
Pakistan-Europe trade key numbers
- The EU is Pakistan’s most important trading partner, accounting for 12.8% of Pakistan’s total trade in 2015 and absorbing 23.7% of Pakistan’s total exports.
- In 2016, Pakistan was the EU’s 41st largest trading partner in goods accounting for 0.3% of EU trade.
- Pakistani exports to the EU are dominated by textiles and clothing, accounting for 82% of Pakistan’s total exports to the EU in 2016. Source: European Commission
Exploring Scandinavian markets
Samina in her briefing also highlighted the importance of expanding the traditional products in Scandinavian markets. Scandinavian markets are focused in decreasing gender gap in business and support initiatives that help women entrepreneurs grow substantially. There are organizations like Sida that continue to work globally for better parity and gender balance in business world.
You can find in-depth trade highlights at: http://ec.europa.eu/trade/policy/countries-and-regions/countries/pakistan/