Watch out advertisers! Tech giant Google is not going to bear any nonsensical stuff from anyone anymore. In a latest news, Google will remove all the ads from the web pages if anyone is found guilty of violating the AdSense policies. However, it is pertinent to mention that the tech giant will not penalize the entire website.
Google has recently upgraded its ad sales and programmatic platform, AdSense. The decision is meant to encourage publishers by offering more flexibility, stability and transparency. Primarily, advertising is Google’s main source of revenue and business. This is exactly the reason why the tech giant is so ardent on blocking those ads which violate their AdSense policies and which may also tarnish their credibility.
Also Read: Google launches shopping ads in Singapore
Google’s new policy for AdSense
AdSense empowers online publishers to advertise on their websites/blogs together with their content. Enough liberty is given to the publishers who can customize the ads according to their needs. The editors can select exactly which ad should appear and which ad needs to be blocked.
Those websites which consist of ads only will not be allowed by Google anymore. For an effective advertising, a specific website must contain a high-quality content. Google is also now permitting online publishers to utilize AdSense code even on pages where there are violent images and racial bigotry.
Until today, Google has penalized number of publishers by removing all their ads from the website in regard to the violation of AdSense policies.
Statement By Google’s representative
Director for sustainable ads at Google, Scott Spencer stated in a blog post:
“As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages; while leaving ads up on the rest of a site’s good content. We’ll still use site-level actions but only as needed. And when it’s necessary, such as in the case of egregious or persistent violations, we’ll still terminate publishers”
Scott further proclaimed:
“The policy center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review”
What are your thoughts about Google’s latest stance on AdSense policies?