I’m a big fan of psychology, especially of the role it plays in organizational behavior. It helps us contextualise our actions in given...
Lately the foreign exchange reserves have been witnessing a drop on a monthly average of almost $0.5 billion, creating difficult situation for the government...
Daraz is probably the most well-known e-commerce brand within Pakistan at the moment. Hence we felt it would be useful to do...
Three years ago Facebook purchased Oculus for $2 billion. At the time most people were confused as to the reasons behind the...
Hopefully you will have been following Part one and Part two of the three-part Harnessing The Power of Facebook Ads series. If not,...
It’s safe to say that ride hailing companies Careem and Uber are a couple of the top companies in the world, not...
I’m sure we have come across the phrase many times through Steve Jobs or other marketers and entrepreneurs. I first came across...
When thinking of brands we tend to focus on the multinational companies by default. However, it’s important to remember, no matter what...
Facebook ads is a powerful platform used to market to customers through the social network. Pakistan has adopted this platform due to...
Microsoft has finally decided to launch its Creators Update in April with several new features and upgrades ranging from the basic paint...